Crisis management in social media : maintaining the organizational image

Crisis management in social media maintaining the organizational image

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The field of crisis communication has faced major changes since the expansion of internet and social media platforms. The difficulty of using social media platforms to or-ganizations’ own advantage in crisis situations has become a recent topic of discussion amongst professionals. The image of an or...

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Bibliographic Details
Main Author: Vistbacka, Sonja
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
crisis management
crisis communication
organizational image
social media
CDA
Yrittäjyys
Entrepreneurship
20422
kriisiviestintä
kriisijohtaminen
organisaatiot
imago
sosiaalinen media
Online Access: https://jyx.jyu.fi/handle/123456789/54477
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