How to motivate salespeople to use CRM system efficiently through gamification elements case Finnish media company

Bibliographic Details
Main Author:	Petäsnoro, Rami
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2017
Subjects:	Customer Relationship Management Sales Motivation Gamification Social Influence Collaboration asiakkuudenhallinta myynti motivaatio pelillistäminen yhteistyö
Online Access:	https://jyx.jyu.fi/handle/123456789/54442

How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company by Petäsnoro, Rami, kirjoittaja

Published 2017

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis