How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company

How to motivate salespeople to use CRM system efficiently through gamification elements case Finnish media company

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Bibliographic Details
Main Author: Petäsnoro, Rami
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Customer Relationship Management
Sales
Motivation
Gamification
Social Influence
Collaboration
asiakkuudenhallinta
myynti
motivaatio
pelillistäminen
yhteistyö
Online Access: https://jyx.jyu.fi/handle/123456789/54442
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author Petäsnoro, Rami
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423
author_facet Petäsnoro, Rami Kauppakorkeakoulu School of Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423 Petäsnoro, Rami
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spellingShingle Petäsnoro, Rami How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company Customer Relationship Management Sales Motivation Gamification Social Influence Collaboration asiakkuudenhallinta myynti motivaatio pelillistäminen yhteistyö
subject_txtF Markkinointi
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title How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
title_full How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
title_fullStr How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
title_full_unstemmed How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
title_short How to motivate salespeople to use CRM system efficiently through gamification elements
title_sort how to motivate salespeople to use crm system efficiently through gamification elements case finnish media company
title_sub case Finnish media company
title_txtP How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
topic Customer Relationship Management Sales Motivation Gamification Social Influence Collaboration asiakkuudenhallinta myynti motivaatio pelillistäminen yhteistyö
topic_facet Collaboration Customer Relationship Management Gamification Motivation Sales Social Influence asiakkuudenhallinta motivaatio myynti pelillistäminen yhteistyö
url https://jyx.jyu.fi/handle/123456789/54442 http://www.urn.fi/URN:NBN:fi:jyu-201706132823
work_keys_str_mv AT petäsnororami howtomotivatesalespeopletousecrmsystemefficientlythroughgamificationelementscasefi

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