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[{"key": "dc.contributor.advisor", "value": "Mikkola, Leena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kujala, Laura", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Yli-Knuuttila, Helmi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-06-12T07:03:52Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-06-12T07:03:52Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1703913", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/54415", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman kokonaistavoitteena on syvent\u00e4\u00e4 ymm\u00e4rryst\u00e4 ja lis\u00e4t\u00e4 asiantuntemusta teknologiav\u00e4litteisest\u00e4 vuorovaikutuksesta ty\u00f6yhteis\u00f6viestinn\u00e4ss\u00e4. T\u00e4ss\u00e4 tutkielmassa pyrit\u00e4\u00e4n my\u00f6s kehitt\u00e4m\u00e4\u00e4n uutta tietoa yhteis\u00f6llisist\u00e4 ty\u00f6tavoista. Tutkielma on muodoltaan monimuotogradu, joka koostuu johdannon sek\u00e4 p\u00e4\u00e4t\u00e4nn\u00f6n lis\u00e4ksi kahdesta osioista. N\u00e4m\u00e4 osiot ovat ty\u00f6n\u00e4yte ja narratiivinen kirjallisuuskatsaus. Ty\u00f6n\u00e4yte on globaalin yrityksen ty\u00f6yhteis\u00f6viestinn\u00e4n tarpeisiin tuotettu videoviestinn\u00e4n ohjeistus. Ty\u00f6n\u00e4ytteeseen kuuluu my\u00f6s projektisuunnitelma ja projektin toteutuksen kuvaus. Projektin toteutuksessa perustellaan teoreettisesti ja arvioidaan ty\u00f6n\u00e4ytteeseen tehtyj\u00e4 valintoja. Narratiivisessa kirjallisuuskatsauksessa puolestaan tarkastellaan yrityksen sosiaalista mediaa. \r\n\r\nVideoviestinn\u00e4n ohjeistukset luotiin yhteisty\u00f6ss\u00e4 Valmet Oyj:n kanssa. Ohjeistukset tarjoavat neuvoja organisaatioille miksi, milloin ja miten hy\u00f6dynt\u00e4\u00e4 videoita ty\u00f6yhteis\u00f6viestinn\u00e4ss\u00e4. Ty\u00f6n\u00e4ytteen taustalle tehtiin teoriakatsaus ty\u00f6yhteis\u00f6n videoviestinn\u00e4st\u00e4, jota l\u00e4hestyttiin teknologiav\u00e4litteisen vuorovaikutuksen kautta. Teoriakatsauksen mukaan videoviestinn\u00e4n t\u00e4rkeimm\u00e4t ominaispiirteet ovat asynkronisuus, laaja verkosto-ulottuvuus, spatiaalisuus, l\u00e4sn\u00e4olon kokeminen, visuaalisuus ja tarinankerronnallisuus. Videoviestinn\u00e4n vuorovaikutuksen funktioina voidaan pit\u00e4\u00e4 tiedon jakamista sek\u00e4 sitoutumisen ja yhteis\u00f6llisyyden edist\u00e4mist\u00e4.\r\n\r\nNarratiivisen kirjallisuuskatsauksen tarkoituksena on koota, kuvailla ja j\u00e4sent\u00e4\u00e4 aikaisempaa tietoa. T\u00e4m\u00e4n tutkimuksen kirjallisuuskatsauksessa j\u00e4sennet\u00e4\u00e4n tietoa yrityksen sosiaalisesta mediasta ja sovelletaan sit\u00e4 pohtivin ottein ty\u00f6yhteis\u00f6viestint\u00e4\u00e4n. Katsauksessa tarkastellaan affordanssin\u00e4k\u00f6kulmasta yrityksen sosiaalisen median tarjoamia mahdollisuuksia ty\u00f6yhteis\u00f6n vuorovaikutukseen. Yrityksen sosiaalisen median p\u00e4\u00e4affordansseina voidaan pit\u00e4\u00e4 n\u00e4kyvyytt\u00e4 ja kest\u00e4vyytt\u00e4, joihin sen muut toiminnan mahdollisuudet pohjautuvat. N\u00e4m\u00e4 toiminnan mahdollisuudet voidaan jakaa teht\u00e4v\u00e4tason-, organisaatiotason- ja suhdetason affordansseihin. Kirjallisuuskatsauksen tulosten mukaan yrityksen sosiaalinen media toimii hyv\u00e4n\u00e4 vuorovaikutuksen alustana ja mahdollistaa yhteis\u00f6lliset ty\u00f6tavat.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Laura Kujala (lamakuja) on 2017-06-12 07:03:51.899197. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-06-12T07:03:52Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201706122792.pdf: 1793423 bytes, checksum: 02b87789258242a10b4b56b4ac46c39a (MD5)\r\nlicense.html: 5198 bytes, checksum: 1a15ad601d0fa858771b3b7d4f3f7899 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-06-12T07:03:52Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201706122792.pdf: 1793423 bytes, checksum: 02b87789258242a10b4b56b4ac46c39a (MD5)\r\nlicense.html: 5198 bytes, checksum: 1a15ad601d0fa858771b3b7d4f3f7899 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (126 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Puheviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologiav\u00e4litteinen vuorovaikutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6yhteis\u00f6viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "videoviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteis\u00f6lliset ty\u00f6tavat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yrityksen sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "N\u00e4kyv\u00e4\u00e4 ja kest\u00e4v\u00e4\u00e4 vuorovaikutusta : vuorovaikutusteknologian tarjoamia mahdollisuuksia ty\u00f6yhteis\u00f6viestint\u00e4\u00e4n", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Vuorovaikutusteknologian tarjoamia mahdollisuuksia ty\u00f6yhteis\u00f6viestint\u00e4\u00e4n", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201706122792", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of 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