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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "L\u00e4hteenm\u00e4ki, Petra", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-06-09T13:22:18Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-06-09T13:22:18Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/54398", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Datan lis\u00e4\u00e4ntyess\u00e4 nykyinen liiketoimintaymp\u00e4rist\u00f6 vaatii yrityksi\u00e4 analysoimaan ja k\u00e4sittelem\u00e4\u00e4n suuria m\u00e4\u00e4ri\u00e4 dataa p\u00e4\u00e4t\u00f6ksenteon tueksi. Business Intelligencell\u00e4 ja Analyticsill\u00e4 viitataan tekniikoihin, jotka analysoinnin avulla tukevat yrityksen p\u00e4\u00e4t\u00f6ksenteon prosesseja ja tehostavat kyky\u00e4 liiketoiminnan suuntausten ennustamiseen muuttuvissa ymp\u00e4rist\u00f6iss\u00e4. Datal\u00e4ht\u00f6isyyden ohella asiakaskeskeiset strategiat ja asiakkaiden huomioon ottaminen liiketoiminnassa ovat yh\u00e4 merkitt\u00e4v\u00e4mm\u00e4ss\u00e4 roolissa. Asiakkuudenhallinnalla viitataan prosesseihin ja toimiin, joiden avulla pyrit\u00e4\u00e4n kehitt\u00e4m\u00e4\u00e4n asiakastietoutta ja t\u00e4t\u00e4 kautta tavoitellaan liiketoimintaa, joka vastaa paremmin asiakkaiden tarpeisiin ja toiveisiin. T\u00e4m\u00e4 tutkielma pyrkii selvitt\u00e4m\u00e4\u00e4n Business Intelligencen ja Analyticsin tuomia hy\u00f6tyj\u00e4 osana asiakkuudenhallintaa. Tutkimus suoritetaan systemaattisena kirjallisuuskatsauksena ja sen tavoitteena on vastata seuraaviin tutkimuskysymyksiin: \u201dMiksi analytiikkaa hy\u00f6dynnet\u00e4\u00e4n osana asiakkuudenhallintaa?\u201d ja \u201dMiten Business Intelligence & Analytics edesauttaa nykyisten asiakkuuksien hallintaa ja kehitt\u00e4mist\u00e4?\u201d Tutkimuksessa havaitaan datan ja analytiikan tukevan asiakkuudenhallintaa helpottamalla asiakkuuksiin liittyv\u00e4\u00e4 p\u00e4\u00e4t\u00f6ksentekoa, tukemalla onnistunutta asiakassegmentointia ja edesauttamalla asiakaskunnan lojaliteetin s\u00e4ilymist\u00e4 ja sen kehitt\u00e4mist\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As the amount of data increases, the current business environment requires companies to analyze and handle large amounts of data to support decision making processes. Business Intelligence and Analytics refers to techniques which, through analysis, support business decision making processes and enhance the ability to predict prospective business trends in a changing environment. In addition to data driven business, customer centric strategies and customer engagement are increasingly important. Customer Relationship Management refers to processes and actions, which aim to enhance customer awareness and provide products and services that better responds to customer\u2019s needs and aspirations. The intention of this thesis is to clarify the benefits of Business Intelligence and Analytics as part of Customer Relationship Management. The research is conducted as a systematic literature review and it aims to answer the following research questions: \" Why is analytics being exploited as part of customer relationship management?\" and \"How does Business Intelligence & Analytics help to manage and improve existing customer relationships?\" The findings of this research are the following: data and analytics support CRM by facilitating the decision processes related to customer relationship, by supporting effective customer segmentation and by enabling customer loyalty and its development.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Petra L\u00e4hteenm\u00e4ki (pepalaht) on 2017-06-09 13:22:18.451252. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-06-09T13:22:18Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201706092771.pdf: 458610 bytes, checksum: 235e8fb194f26e7b756e6846c8b83de3 (MD5)\nlicense.html: 1117 bytes, checksum: 287a3f2827c6003c0bc1067d8c674e22 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-06-09T13:22:18Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201706092771.pdf: 458610 bytes, checksum: 235e8fb194f26e7b756e6846c8b83de3 (MD5)\nlicense.html: 1117 bytes, checksum: 287a3f2827c6003c0bc1067d8c674e22 (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Business Intelligence & Analytics", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CRM", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasl\u00e4ht\u00f6isyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "data", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "analytiikka", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "BI&A:n hy\u00f6dynt\u00e4minen asiakkuudenhallinnassa ja sen kehitt\u00e4misess\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201706092771", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-06-09T13:22:19Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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