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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "V\u00e4li-Klemel\u00e4, Ainohelena", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-06-09T07:14:53Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-06-09T07:14:53Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/54390", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 on kirjallisuuskatsauksena toteutettu kandidaatin tutkielma, jossa tutkittiin, onko k\u00e4ytt\u00f6kokemuksella vaikutusta kuluttajan ostop\u00e4\u00e4t\u00f6sprosessiin. Tutkielmassa ostop\u00e4\u00e4t\u00f6sprosessin mallin pohjana k\u00e4ytettiin Kotlerin viisivaiheista ostop\u00e4\u00e4t\u00f6sprosessin mallia, johon muokattiin kuudenneksi vaiheeksi luottamuksen ja turvallisuuden arviointi. T\u00e4ss\u00e4 tutkielmassa k\u00e4ytt\u00f6kokemuksen osa-alueiksi luettiin k\u00e4ytett\u00e4vyys, visuaaliset tekij\u00e4t sek\u00e4 psykologiset tekij\u00e4t, kuten erilaiset tunteet. Tutkielmassa huomattiin, ett\u00e4 kaikki k\u00e4ytt\u00f6kokemuksen osa-alueet ovat t\u00e4rkeit\u00e4 positiivisen k\u00e4ytt\u00f6kokemuksen luomiseksi, mutta verkkokaupan kannalta luottamuksen luominen k\u00e4ytt\u00e4j\u00e4\u00e4n nousi t\u00e4rkeimm\u00e4ksi. Tutkielmassa my\u00f6s huomattiin, ett\u00e4 visuaalisesti miellytt\u00e4v\u00e4 k\u00e4ytt\u00f6liittym\u00e4 on sek\u00e4 luottamusta her\u00e4tt\u00e4v\u00e4, ett\u00e4 k\u00e4ytt\u00e4jien mielest\u00e4 usein helppok\u00e4ytt\u00f6isin. Visuaalisesti miellytt\u00e4v\u00e4 k\u00e4ytt\u00f6liittym\u00e4 on k\u00e4ytt\u00e4jien mielest\u00e4 parhain, vaikka k\u00e4ytt\u00f6liittym\u00e4ss\u00e4 olisikin pieni\u00e4 k\u00e4ytett\u00e4vyyden ongelmia. Suurten k\u00e4ytett\u00e4vyyden ongelmien taas huomattiin luovan k\u00e4ytt\u00e4j\u00e4lle turhautuneisuuden tunnetta, jolloin k\u00e4ytt\u00e4j\u00e4 helposti vaihtaa sivustoa. Tutkielmassa todettiin, ett\u00e4 k\u00e4ytt\u00f6kokemuksella voi vaikuttaa l\u00e4hes jokaiseen ostop\u00e4\u00e4t\u00f6sprosessin vaiheeseen. Luottamuksen luominen alkaa heti, kun k\u00e4ytt\u00e4j\u00e4 saapuu sivulle ensimm\u00e4ist\u00e4 kertaa ja p\u00e4\u00e4ttyy vasta oston j\u00e4lkeiseen toimintaan, kuten palautusoikeuksiin. Lis\u00e4ksi visuaalisesti miellytt\u00e4v\u00e4 ja helppok\u00e4ytt\u00f6inen verkkosivusto edist\u00e4v\u00e4t ostop\u00e4\u00e4t\u00f6ksen synty\u00e4.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Ainohelena V\u00e4li-Klemel\u00e4 (aivalik) on 2017-06-09 07:14:52.792740. Form: Bachelor's thesis publishing form (https://kirjasto.jyu.fi/publish-and-buy/publishing-forms/bachelor-thesis-publishing-form). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-06-09T07:14:53Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201706092761.pdf: 1609819 bytes, checksum: c94f35166fea4ef2ca8c97ac4215872d (MD5)\nlicense.html: 1110 bytes, checksum: 0074b049b01418d9674b234399faa5f8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-06-09T07:14:53Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201706092761.pdf: 1609819 bytes, checksum: c94f35166fea4ef2ca8c97ac4215872d (MD5)\nlicense.html: 1110 bytes, checksum: 0074b049b01418d9674b234399faa5f8 (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6kokemus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luotettavuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "visuaalisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkokaupan k\u00e4ytt\u00f6kokemuksen vaikutus kuluttajan ostop\u00e4\u00e4t\u00f6sprosessiin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201706092761", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-06-09T07:14:53Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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