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[{"key": "dc.contributor.advisor", "value": "Silvasti, Tiina", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hyyti\u00e4inen, Harri", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-06-07T21:35:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-06-07T21:35:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1703253", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/54368", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen teht\u00e4v\u00e4n\u00e4 on selvitt\u00e4\u00e4, millaisia ekologisia kulutusidentiteettej\u00e4 yksil\u00f6ill\u00e4\r\non ja verrata niit\u00e4 mediassa esill\u00e4 oleviin kuluttajuusmalleihin.\r\nTutkimus on luonteeltaan laadullinen ja se on toteutettu k\u00e4ytt\u00e4m\u00e4ll\u00e4 sis\u00e4ll\u00f6nanalyysi\u00e4 sek\u00e4\r\ndiskurssianalyysi\u00e4. Ty\u00f6ss\u00e4 on hy\u00f6dynnetty kahta eri aineistoa. Yhten\u00e4 aineistona on\r\nk\u00e4ytetty kahdeksankymmenen tekstin kirjoituskilpa-aineistoa, jonka on ker\u00e4nnyt Suomalaisen\r\nkirjallisuuden seura ajanjaksolla 1.10.2010-31.5.2011. Media-aineisto puolestaan\r\non ker\u00e4tty nelj\u00e4st\u00e4 eri sanomalehdest\u00e4. N\u00e4m\u00e4 lehdet ovat Helsingin Sanomat, Turun Sanomat,\r\nKeskisuomalainen ja Kauppalehti. Suuruudeltaan aineisto on 60 artikkelin kokoinen\r\nja muutamaa poikkeusta lukuun ottamatta se sijoittuu vuosien 2010-2014 ajanjaksolle.\r\nTutkimuksessa yksil\u00f6iden ekologiset identiteetit on jaettu nelj\u00e4\u00e4n eri ryhm\u00e4\u00e4n, jotka ovat\r\nvihre\u00e4t kuluttajat, tiedostavat kuluttajat, tiet\u00e4v\u00e4t kuluttajat ja kriittiset kuluttajat. Mainittuihin\r\narkkityyppeihin jako perustuu vastaajien teksteiss\u00e4 havaittujen ymp\u00e4rist\u00f6valintojen\r\narvioituun ekologisuuteen. My\u00f6s vastaajien suhtautuminen ymp\u00e4rist\u00f6diskurssiin ilmi\u00f6n\u00e4\r\non vaikuttanut muodostettujen ryhmien syntyyn.\r\nTy\u00f6n keskeisimm\u00e4t tutkimustulokset todentavat kuluttajien ekologisten kulutusidentiteettien\r\nmonimuotoisuuden sek\u00e4 havaitsevat mediassa esiintyvien kuluttajuusmallien olevan\r\nsis\u00e4ll\u00f6ilt\u00e4\u00e4n hyvin pitk\u00e4lti samanlaisia kirjoituskilpa-aineiston kanssa. Merkitt\u00e4vin ero yksil\u00f6kuluttajien\r\nsek\u00e4 mediapuheen v\u00e4lill\u00e4 on kulutuksen talousulottuvuuden erilainen merkitys.\r\nSiin\u00e4 miss\u00e4 mediateksteiss\u00e4 kuluttajuus n\u00e4htiin useammin v\u00e4ltt\u00e4m\u00e4tt\u00f6m\u00e4n\u00e4 talouskasvun\r\nyll\u00e4pit\u00e4j\u00e4n\u00e4, yksil\u00f6kuluttajat kokivat jatkuvan talouskasvun ajatukseen sidotun\r\nkuluttajuuden ekologisesti ongelmallisempana kuin media-aineiston kirjoittajat.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Harri Hyyti\u00e4inen (haalhyyt) on 2017-06-07 21:35:52.354770. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-06-07T21:35:52Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201706082736.pdf: 286067 bytes, checksum: b4fb82361e27a6d5307bef7da815ecc9 (MD5)\nlicense.html: 4837 bytes, checksum: 9f1971eafbee1a0cb1e72d744ab6668a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-06-07T21:35:52Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201706082736.pdf: 286067 bytes, checksum: b4fb82361e27a6d5307bef7da815ecc9 (MD5)\nlicense.html: 4837 bytes, checksum: 9f1971eafbee1a0cb1e72d744ab6668a (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (72 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kulutus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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