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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kallis, Pinja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-05-16T20:02:43Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-05-16T20:02:43Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1701927", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53978", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Mediamaiseman muuttuessa ja irtisanomisten yleistyess\u00e4 yh\u00e4 useampi journalisti siirtyy viestinn\u00e4n teht\u00e4viin, ja alanvaihdon onkin n\u00e4hty kiihtyneen viime vuosina sek\u00e4 Suomessa ett\u00e4 kansainv\u00e4lisesti. Viestinn\u00e4n ja journalismin v\u00e4listen rajojen h\u00e4m\u00e4rtyess\u00e4 my\u00f6s ammattilaisuuden m\u00e4\u00e4ritelm\u00e4t, alojen ty\u00f6nkuvat sek\u00e4 ammatti-identiteetit ovat muutoksessa. T\u00e4m\u00e4n tutkimuksen tutkimuskohteena oli keskustelu, jota journalistien alanvaihdosta viestint\u00e4\u00e4n k\u00e4yd\u00e4\u00e4n kotimaisessa kontekstissa. Tutkimuksessa sovellettiin tulkitsevaa diskurssianalyysia, ja tutkimuksen tieteenfilosofisena taustana on sosiaalisen konstruktionismin mukainen n\u00e4kemys todellisuuden muotoutumisesta sosiaalisessa ja kielellisess\u00e4 vuorovaikutuksessa. Tutkimusaineisto koostui 11 alanvaihtoa k\u00e4sittelev\u00e4st\u00e4 artikkelista, joiden n\u00e4htiin olevan kannanottoja aiheesta k\u00e4yt\u00e4v\u00e4\u00e4n keskusteluun. Aineistol\u00e4ht\u00f6isen analyysin kautta pyrittiin vastaamaan tutkimuskysymyksiin \u201dMit\u00e4 diskursseja alanvaihtokeskustelusta voidaan tunnistaa?\u201d ja \u201dMiten alanvaihto ja alanvaihtajat representoidaan eri diskursseissa?\u201d. Aineistosta l\u00f6ydettiin nelj\u00e4 diskurssia, jotka edustavat eri n\u00e4k\u00f6kulmia alanvaihtoon sek\u00e4 tapoja rakentaa alanvaihtoa ilmi\u00f6n\u00e4: 1. Alanvaihto on itsek\u00e4s puolenvaihto; 2. Alanvaihtoa leimaa v\u00e4\u00e4ristynyt k\u00e4sitys viestinn\u00e4st\u00e4; 3. Alanvaihto on osa luonnollista urakehityst\u00e4; ja 4. Alanvaihto on ainoa vaihtoehto. Diskurssien sis\u00e4ll\u00e4 representaatiot alanvaihtajista vaihtelivat aktiivisesta passiiviseen ja ep\u00e4eettisest\u00e4 pyrkyrist\u00e4 uhriin. Alanvaihtoa puolestaan kuvailtiin joko neutraalina, ep\u00e4eettisen\u00e4, runsaana ja kiihtyv\u00e4n\u00e4 ilmi\u00f6n\u00e4 tai liikkeen\u00e4 kohti parempaa. Ammatinvaihtoilmi\u00f6n ja siit\u00e4 k\u00e4yt\u00e4v\u00e4n keskustelun kompleksisuus tukee k\u00e4sityst\u00e4 siit\u00e4, ett\u00e4 sek\u00e4 viestint\u00e4 ett\u00e4 journalismi ovat ammatteina ja aloina jatkuvasti muuntuvia. Kaikille diskursseille yleinen taustaoletus on alanvaihdon johtuminen mediamurroksesta sek\u00e4 alanvaihdon n\u00e4keminen v\u00e4ist\u00e4m\u00e4tt\u00f6m\u00e4n\u00e4 ja kiihtyv\u00e4n\u00e4 ilmi\u00f6n\u00e4. Sen sijaan diskurssien v\u00e4lill\u00e4 on eroa muun muassa siin\u00e4, millaisina toimijoina alanvaihtajat n\u00e4hd\u00e4\u00e4n ja miten alanvaihtoon suhtaudutaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The rapid changes in the media landscape as well as accelerating layoffs are driving journalists to change career into communications and PR. The career change from journalism to communications and PR has become more and more common during the past years in Finland as well as globally. The boundaries between journalism and communications, the definitions of the professions, the job descriptions and the professional identities are blurring. The subject of this study was the discussion on the career change of journalists from journalism to communications and PR in Finland. This study was conducted by implementing interpretive discourse analysis, and the philosophy of science behind the study was based on social constructionism and the idea that the social reality is formed in social and linguistic interaction. The resource material included 11 articles which were seen as comments to the discussion on the phenomena of the career change. The research questions addressed through a grounded theory were \u201dWhat kind of discourses can be found in the discussion on career change?\u201d and \u201dHow the career change and journalists changing career are represented in the discourses?\u201d. The study found four different discourses that represent different views to the career change and different ways in constructing the social reality related to the phenomena: 1. The career change is a selfish change of a side; 2. The career change is affected by a distorted view on PR; 3. The career change is a natural part of career development; and 4. The career change is the last change. The representations of the journalist changing career varied from an active to a passive individual, and from an unethical careerist to a victim. The career change from journalism to PR was described as neutral, unethical, and accelerating phenomena as well as as a change for something better. The complexity of the career change phenomena and the discussion around it supports the view that both PR and journalism as professions and fields are changing continuously. The views shared by all the examined discourses are that the career change from journalism to PR is accelerated by the changes in the media landscape, and that the phenomena is inevitable. On the other hand there were differences between the discourses on how the career chance and the journalists changing career are perceived.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Pinja Kallis (pimasana) on 2017-05-16 20:02:43.340885. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-05-16T20:02:43Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201705162380.pdf: 575036 bytes, checksum: 1cf47744e39ea3461e34f1df2f14b271 (MD5)\r\nlicense.html: 4840 bytes, checksum: 32aa5ead03e22f9f484762737cec2d7e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-05-16T20:02:43Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201705162380.pdf: 575036 bytes, checksum: 1cf47744e39ea3461e34f1df2f14b271 (MD5)\r\nlicense.html: 4840 bytes, checksum: 32aa5ead03e22f9f484762737cec2d7e (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (85 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "alanvaihto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ammatinvaihto", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "journalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "PR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tulkitseva diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Journalistista viestint\u00e4ammattilaiseksi : suomalaisen alanvaihtokeskustelun diskurssit", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Suomalaisen alanvaihtokeskustelun diskurssit", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201705162380", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, 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