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[{"key": "dc.contributor.advisor", "value": "Taipalus, Toni", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Peltola, Jarno", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-05-16T10:21:23Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-05-16T10:21:23Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53964", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sosiaalisen median palveluiden suosion l\u00e4hes eksponentiaalinen kasvu viimeisten\r\nvuosien aikana on avannut yrityksille uudenlaisia mahdollisuuksia ja\r\nmarkkinoita. Sosiaalista mediaa ja sen tiedonlouhintaa on tutkittu paljon, mutta\r\ntutkimukset ovat keskittyneet l\u00e4hinn\u00e4 siihen, mill\u00e4 tavoin tutkijat voivat hy\u00f6-\r\ndynt\u00e4\u00e4 sosiaalisen median tiedonlouhintaa. Vaihtoehtoisesti tutkimukset ovat\r\nkeskittyneet yksitt\u00e4iseen sosiaalisen median tiedonlouhinnan tuomaan hy\u00f6tyyn\r\ntai esitt\u00e4neet malleja tehokkaampaan sosiaalisen median hy\u00f6dynt\u00e4miseen. T\u00e4-\r\nm\u00e4 kirjallisuuskatsauksena toteutettu kandidaatin tutkielma kokoaa sosiaalisen\r\nmedian tiedonlouhinnan tuomia hy\u00f6tyj\u00e4 yrityksille, ja tuo t\u00e4ll\u00e4 tavoin uuden\r\nn\u00e4k\u00f6kulman asiaan. Tutkielmassa havaitaan, ett\u00e4 yritykset voivat hy\u00f6ty\u00e4 useilla\r\neri tavoilla sosiaalisen median tiedonlouhinnasta. Merkitt\u00e4vimp\u00e4n\u00e4 hy\u00f6tyn\u00e4\r\nmainitaan sosiaalinen asiakassuhteiden hallinta, joka oikein toteutettuna auttaa\r\nyrityksi\u00e4 ymm\u00e4rt\u00e4m\u00e4\u00e4n asiakkaitaan paremmin. Asiakkaiden ymm\u00e4rt\u00e4minen\r\nauttaa parantamaan asiakaskokemusta sek\u00e4 tehostamaan br\u00e4ndin hallintaa ja\r\nmarkkinointia. Hy\u00f6tyjen lis\u00e4ksi tutkielmassa k\u00e4sitell\u00e4\u00e4n sosiaalisen median tiedonlouhinnan\r\ntuomia haasteita yrityksille, joista merkitt\u00e4vimpin\u00e4 mainitaan\r\nsen datan ominaisuuksia koskevat tekij\u00e4t, palveluntarjoajien asettamia rajoitukset\r\nja oikean tiedonlouhintaty\u00f6kalun valinta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Social media popularity\u2019s almost exponential growth in recent years has opened\r\nnew business opportunities and markets to companies\u2019. Social media and its\r\ndata mining has been widely studied, but studies have focused primarily on the\r\nbenefits of social media mining on the research point of view. Alternatively,\r\nstudies have focused on a single benefit of social media mining or introduced\r\nmodels more efficient utilization of social media. This bachelor\u2019s thesis, which is\r\nimplemented as a literature review, brings together the benefits of social media\r\nmining to companies, and in this way, brings a new perspective on the subject.\r\nThe thesis implicates that companies can benefit from social media in many\r\nways. The most significant benefit is the social customer relationship management\r\nthat, correctly implemented, helps companies to better understand their\r\ncustomers. Understanding customers helps improve customer experience and\r\nenhance brand management and marketing. In addition to the benefits, the thesis\r\ndiscusses about the challenges of social media mining for companies, the\r\nmost important of which are the features of its data, the restrictions imposed by\r\nsocial media providers and the choice of the correct data mining tool.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jarno Peltola (jarmatpe) on 2017-05-16 10:21:23.167340. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-05-16T10:21:23Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201705162364.pdf: 495041 bytes, checksum: 4e60bfd05ed86dc999db1a220dcf5c96 (MD5)\r\nlicense.html: 1079 bytes, checksum: 1b7c9555661afb113e85073845f36805 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-05-16T10:21:23Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201705162364.pdf: 495041 bytes, checksum: 4e60bfd05ed86dc999db1a220dcf5c96 (MD5)\r\nlicense.html: 1079 bytes, checksum: 1b7c9555661afb113e85073845f36805 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "25", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Tiedonlouhinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Sosiaalinen asiakassuhteiden hallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Br\u00e4ndin hallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tiedonlouhinta sosiaalisessa mediassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201705162364", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-05-16T10:21:23Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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