Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system

Marketing automation is growing popularity among companies but it has not yet received great academic interest. Therefore, neither marketing automation systems have been studied thoroughly. Other preceding systems in marketing and sales, such as customer relationship management (CRM) and sales force...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Leinonen, Miira
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2017
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/53932