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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Rugiero, Aino", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aalto, Ilja", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tourunen, Aapeli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-04-13T13:20:17Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-04-13T13:20:17Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53604", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 kandidaatintutkielma k\u00e4sittelee tuotearvosteluita ja niiden luotettavuutta. Tutkimus pyrkii selvitt\u00e4m\u00e4\u00e4n, kuinka luotettavina tuotearvosteluita pidet\u00e4\u00e4n ja mist\u00e4 tekij\u00f6ist\u00e4 luottamuksen tai ep\u00e4ilyksen tunne arvostelussa rakentuu. Erityisen kiinnostavana n\u00e4hd\u00e4\u00e4n arvosteluiden s\u00e4vy: koetaanko joko positiivis- tai negatiiviss\u00e4vytteiset luotettavammiksi kuin vastapuolensa? \r\n \r\nAiempien tutkimustulosten valossa negatiiviset asiakaspalautteet ja arvostelut on koettu positiivisia vaikuttavammiksi, ja siihen perustuu my\u00f6s t\u00e4m\u00e4n tutkimuksen keskeisin hypoteesi: oletetaan, ett\u00e4 s\u00e4vyll\u00e4 on vaikutus tuotearvostelun luotettavuuteen ja ett\u00e4 negatiivisia tuotearvosteluja pidet\u00e4\u00e4n luotettavampina kuin positiivisia. Tutkimus on toteutettu m\u00e4\u00e4r\u00e4llisell\u00e4 kyselyaineistolla ja analysoitu tilastollisia menetelmi\u00e4 sek\u00e4 laadullista teemoittelua hy\u00f6dynt\u00e4en.\r\n \r\nOlemassa olevasta tutkimuksesta l\u00e4himm\u00e4ksi t\u00e4m\u00e4n tutkimuksen teemaa osuvat internetiss\u00e4 olevien asiakaspalautteiden luotettavuutta arvioivat tutkimukset, mutta puhtaasti tuotearvosteluiden n\u00e4k\u00f6kulmasta tutkimusta ei juuri ole olemassa. Asiakaspalautteen merkityksen n\u00e4hd\u00e4\u00e4n kasvavan tulevaisuudessa entisest\u00e4\u00e4n, joten on mielenkiintoista ja t\u00e4rke\u00e4\u00e4 selvitt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t tekev\u00e4t siit\u00e4 vaikuttavaa. \r\n \r\nTulosten perusteella voidaan sanoa hypoteesin osuneen oikeaan, mutta tuloksia ei voida pit\u00e4\u00e4 yleist\u00e4misen arvoisina tilastollisen merkitsevyyden saavuttamattomuuden sek\u00e4 tutkimuksessa k\u00e4ytettyjen m\u00e4\u00e4r\u00e4llisten menetelmien toteuttamiseen liittyvien puutteiden vuoksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Aapeli Tourunen (aajutour) on 2017-04-13 13:20:17.030922. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-04-13T13:20:17Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201704131996.pdf: 442506 bytes, checksum: 2e9c5886b516d2b6734e2021fd890565 (MD5)\r\nlicense.html: 5093 bytes, checksum: dafc7d3c8f1badb62eacca36a409b07a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-04-13T13:20:17Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201704131996.pdf: 442506 bytes, checksum: 2e9c5886b516d2b6734e2021fd890565 (MD5)\r\nlicense.html: 5093 bytes, checksum: dafc7d3c8f1badb62eacca36a409b07a (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "22", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Luotettavuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luottamus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tuote-arvostelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4jien tuottama sit\u00e4lt\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tuotearvostelun luotettavuus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201704131996", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-04-13T13:20:18Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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