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[{"key": "dc.contributor.author", "value": "Jaatinen, Jenni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-04-10T09:27:21Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-04-10T09:27:21Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53540", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus k\u00e4sittelee kev\u00e4\u00e4ll\u00e4 2016 ilmestyneen Stockmannin Premiere-mainoslehdess\u00e4 esiintyneit\u00e4 ranskankielisten sanojen \u00e4\u00e4nt\u00e4misohjeita. Tutkimuksessa vertailtiin mainoksessa esiintyvi\u00e4 \u00e4\u00e4nt\u00e4misohjeita kansainv\u00e4lisell\u00e4 foneettisella aakkostolla (I.P.A) tehtyihin transkriptioihin ja pyrittiin selvitt\u00e4m\u00e4\u00e4n mitk\u00e4 asiat vaikuttavat mainoksen \u00e4\u00e4nt\u00e4misohjeissa esiintyneisiin eroavaisuuksiin. Tutkimuksesta selvi\u00e4\u00e4 my\u00f6s, mit\u00e4 suomalaisille tyypillisi\u00e4 \u00e4\u00e4nt\u00e4misvirheit\u00e4 aineistossa esiintyy.\n \nAnalyysissa k\u00e4ytettiin sek\u00e4 sis\u00e4ll\u00f6nanalyysi\u00e4 ett\u00e4 diskurssianalyysia. Teoriaohjaavan sis\u00e4ll\u00f6nanalyysin avulla luokiteltiin ja tutkittiin aineiston foneettisia virheit\u00e4 ja eroavaisuuksia ja pohdittiin niiden takana olevia syit\u00e4 verraten niit\u00e4 teoriaan. Aineisto jaoteltiin niiden sis\u00e4lt\u00e4mien eroavaisuuksien sek\u00e4 niiden toistuvuuden mukaan. Diskurssianalyysissa otettiin huomioon mainoksen konteksti ja sen tarve pysy\u00e4 ymm\u00e4rrett\u00e4v\u00e4n\u00e4 kohderyhm\u00e4lle, mik\u00e4 osaltaan vaikuttaa mainoksessa esiintyviin eroavaisuuksiin ja virheisiin \u00e4\u00e4nt\u00e4misess\u00e4.\n \nTutkimuksessa selvisi, ett\u00e4 suurimpana tekij\u00e4n\u00e4 mainoksessa esiintyviin eroavaisuuksiin I.P.A:an n\u00e4hden vaikuttaa tekij\u00f6iden halu yksinkertaistaa ranskaa, jotta se olisi helpommin ymm\u00e4rrett\u00e4viss\u00e4. Tekij\u00f6iden \u00e4idinkielest\u00e4 johtuen aineisto sis\u00e4lt\u00e4\u00e4 my\u00f6s paljon nimenomaan suomalaisille tyypillisi\u00e4 \u00e4\u00e4nt\u00e4misvirheit\u00e4. Aineistossa on havaittavissa suomen lis\u00e4ksi englannin kielen vaikutus ranskan \u00e4\u00e4nt\u00e4miseen. Vaikka mainoksen \u00e4\u00e4nt\u00e4misohjeet sis\u00e4lt\u00e4v\u00e4tkin eroavaisuuksia ja virheit\u00e4 verrattuna foneettisella aakkostolla tehtyihin ohjeisiin, on yksinkertaistaminen t\u00e4m\u00e4nkaltaisessa kontekstissa oikeutettua, jotta Stockmannin asiakkaiden olisi helpompi lukea mainosta", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jenni Jaatinen (jejujoja) on 2017-04-10 09:27:20.775048. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-04-10T09:27:21Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201704101940.pdf: 1121366 bytes, checksum: ec9d0366d620658c2bdd0eb9822d0610 (MD5)\nlicense.html: 4822 bytes, checksum: cac81020db02b0cd4bfd2c045d7daf53 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-04-10T09:27:21Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201704101940.pdf: 1121366 bytes, checksum: ec9d0366d620658c2bdd0eb9822d0610 (MD5)\nlicense.html: 4822 bytes, checksum: cac81020db02b0cd4bfd2c045d7daf53 (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "19", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fra", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ranskan kieli", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fonetiikka", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "\u00e4\u00e4nt\u00e4minen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "phon\u00e9tique", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "prononciation", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u00c9tude des transcriptions phon\u00e9tiques dans la brochure Premiere de Stockmann", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201704101940", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romance philology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romaaninen filologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-04-10T09:27:21Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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