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[{"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jokinen, Pauliina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-03-30T07:18:13Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-03-30T07:18:13Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1690818", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53404", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "El\u00e4m\u00e4ntapa- ja palvelujournalismi ovat hivuttautuneet osaksi mediamaailmaa, mutta sit\u00e4 ja sen tekij\u00f6it\u00e4, lifestyletoimittajia, on tutkittu vasta v\u00e4h\u00e4n. Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 uransa alkupuolella olevien lifestyletoimittajien ammatti-identiteetin muodostumista ja heid\u00e4n k\u00e4sityksi\u00e4\u00e4n omasta roolistaan toimittajina.\r\nTutkielman n\u00e4k\u00f6kulmaa rajaa kaksi tutkimuskysymyst\u00e4, joihin ty\u00f6 pyrkii etsim\u00e4\u00e4n vastauksia. Mik\u00e4 on lifestyletoimittajien k\u00e4sitys omasta ammatti-identiteetist\u00e4\u00e4n ja roolistaan suhteessa ammattietiikkaan, ty\u00f6n motivaatioon ja tulevaisuuteen? Miten el\u00e4m\u00e4ntapajournalismi toteutuu osana uutistoimi- tuksia?\r\nTutkimuksen teoriaosuus on jaettu kahtia. Ensimm\u00e4isess\u00e4 perehdyt\u00e4\u00e4n toimittajien ammatti-identiteetin muodostumiseen, journalistiprofession muutokseen sek\u00e4 ammattikunnan yhteisiin arvoihin ja etiikkaan. Toisessa syvennyt\u00e4\u00e4n palvelu- ja el\u00e4m\u00e4ntapajournalismin k\u00e4yt\u00e4nt\u00f6ihin, nykytilanteeseen ja kehityskulkuun.\r\nTutkielman aineisto koostuu kahdeksasta puolistrukturoidusta teemahaastattelusta. Haastateltavat edustavat valtakunnallisten mediaorganisaatioiden lifestyleosastojen toimittajia. Analyysimenetelm\u00e4 on aineistol\u00e4ht\u00f6inen ja teoreettiseen viitekehykseen tukeutuva teemoittelu.\r\nHaastatteluaineistosta tehdyn analyysin mukaan nuorten lifestyletoimittajien ammatti-identiteetti on ristiriitainen ja sen intensiteetti on heikko. He kokevat ty\u00f6ns\u00e4 uskottavuuden olevan vaakalaudalla ja mediaorganisaatioiden johdon kaupallisten paineiden m\u00e4\u00e4ritt\u00e4v\u00e4n lifestyletoimittamisen nykytilaa. He kokevat lifestylejutut sis\u00e4\u00e4nheittotuotteina, joiden teht\u00e4v\u00e4n\u00e4 on houkutella verkkosivustoille lukijoita. Samalla he kuitenkin pit\u00e4v\u00e4t ty\u00f6st\u00e4\u00e4n ja sen aihepiireist\u00e4 sek\u00e4 kokevat ty\u00f6n intohimonaan ja harrastuksenaan. Nuorten lifestyletoimittajien ammatti-identiteetist\u00e4 oli johdettavissa kolme ilmenemismuotoa: Harrastaja, Sis\u00e4ll\u00f6ntuottaja ja Toimittaja.\r\nTutkimuksen perusteella voidaankin tehd\u00e4 johtop\u00e4\u00e4t\u00f6s, ett\u00e4 uransa alkumetreill\u00e4 olevat lifestyletoimittajat haluavat jatkossakin ty\u00f6skennell\u00e4 luovalla alalla, mutta ovat valmiita siirtym\u00e4\u00e4n journalististen ty\u00f6teht\u00e4vien ulkopuolelle esimerkiksi sis\u00e4lt\u00f6markkinoinnin tai viestinn\u00e4n ty\u00f6teht\u00e4vien pariin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Pauliina Jokinen (kapajoki) on 2017-03-30 07:18:12.273477. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-03-30T07:18:12Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201703301820.pdf: 1555549 bytes, checksum: d025ecfc959b04c973c041c8cb6efeaa (MD5)\r\nlicense.html: 4863 bytes, checksum: 90ba6e241dee60e317641ce5d250aaff (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-03-30T07:18:13Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201703301820.pdf: 1555549 bytes, checksum: d025ecfc959b04c973c041c8cb6efeaa (MD5)\r\nlicense.html: 4863 bytes, checksum: 90ba6e241dee60e317641ce5d250aaff (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (102 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Ammatti-identiteetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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