Corporate social irresponsibility & electronic word of mouth case Volkswagen emissions crisis

Bibliographic Details
Main Author: Juoperi, Sanni
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/53350
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author Juoperi, Sanni
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423
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spellingShingle Juoperi, Sanni Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis VolksWagen Group yritykset yritysvastuu sosiaalinen vastuu viraalimarkkinointi sosiaalinen media sidosryhmät
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title Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
title_alt Case Volkswagen emissions crisis
title_full Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
title_fullStr Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
title_full_unstemmed Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
title_short Corporate social irresponsibility & electronic word of mouth
title_sort corporate social irresponsibility electronic word of mouth case volkswagen emissions crisis
title_sub case Volkswagen emissions crisis
title_txtP Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis
topic VolksWagen Group yritykset yritysvastuu sosiaalinen vastuu viraalimarkkinointi sosiaalinen media sidosryhmät
topic_facet VolksWagen Group sidosryhmät sosiaalinen media sosiaalinen vastuu viraalimarkkinointi yritykset yritysvastuu
url https://jyx.jyu.fi/handle/123456789/53350 http://www.urn.fi/URN:NBN:fi:jyu-201703231741
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