Inspiring elite action for a more just society? media framing of elite social responsibility in an unequal, unconsolidated democracy

Tutkimus keskittyi Namibiaan, joka on yksi maailman epätasa-arvoisimmista maista. Tarkoituksena oli kehittää kehysanalyysityökalu, jonka avulla voidaan selvittää millaisia yhteiskunnallisia rooleja niin kutsutut eliittisanomalehdet ehdottavat lukijoilleen, jotka edustavat epätasa-arvoisen yhteis...

Full description

Bibliographic Details
Main Author: Virmasalo, Veera
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/53312
_version_ 1826225788443164672
author Virmasalo, Veera
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto
author_facet Virmasalo, Veera Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto Virmasalo, Veera Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto
author_sort Virmasalo, Veera
datasource_str_mv jyx
description Tutkimus keskittyi Namibiaan, joka on yksi maailman epätasa-arvoisimmista maista. Tarkoituksena oli kehittää kehysanalyysityökalu, jonka avulla voidaan selvittää millaisia yhteiskunnallisia rooleja niin kutsutut eliittisanomalehdet ehdottavat lukijoilleen, jotka edustavat epätasa-arvoisen yhteiskunnan hyväosaisia – käytännössä eliittejä ja keskiluokkia, joita tutkimus kutsui yhteisellä nimellä eliitit. Tarkastelu nojasi näkemykseen mediateksteistä laajempien yhteiskunnallisten diskurssien peileinä ja muokkaajina. Kehitetty työkalu perustuu käsitteeseen, jonka tutkimus nimeää eliittien yhteiskunnalliseksi vastuuksi. Käsite korostaa toiminnan merkitystä ja perustuu William Gamsonin kollektiivisen toiminnan kehyksiin (1992) sekä Abram de Swaanin sosiologiseen malliin (1988). Gamsonin mediapaketti-mallin mukaisesti työkalua varten määriteltiin joukko muuttujia ja selkeät koodausohjeet. Työkalu parantaa mediatutkimuksen metodologisia valmiuksia analysoida, miten mediatekstit viestivät epätasa-arvosta ja hyväosaisten aktiivisesta kansalaisuudesta. Tutkimus sisältää analyysin 135 sanomalehtitekstistä, jotka oli valittu harkintaan perustuvalla otannalla. Noin 70 prosenttia teksteistä käytti kehyksiä, joita kehysanalyysityökalu kutsui nimellä keskity omiin asioihisi ja laupias samarialainen. Näiden mukaan hyväosaisten ei pidä tehdä mitään, tai korkeintaan hyväntekeväisyyttä. Hieman alle 30 prosenttia teksteistä käytti aktiivinen kansalainen -kehystä, joka kannustaa eliittejä politiikkamuutoksia vaativaan yhteistoimintaan. Analyysi myös osoitti, että lehdet käyttävät aktiivinen kansalainen -kehystä todennäköisimmin uutisoidessaan eliiteille tärkeistä aiheista. Lisäksi analyysi tunnisti useita mediarutiineja, jotka johtivat siihen, etteivät lehdet kannustaneet lukijoitaan laajempaan solidaarisuuteen. Analyysin tulokset voidaan tulkita niin, että tutkimuksessa mukana olleet lehdet toisinsivat paljolti tarkoittamattaan epätasa-arvoa ylläpitäviä diskursseja. Tämä johtopäätös tukee aiempia havaintoja itsenäisen Namibian poliittisesta kulttuurista. With a focus on Namibia, one of the most unequal countries in the world, this thesis set out to develop a frame analysis tool for studying what kinds of social roles elite newspapers suggest for their well-off readers. The interest was based on the conviction that media texts mirror and mould broader discourses in the society. The tool uses a theoretical construct of elite social responsibility, which is an action-orientated concept founded on William Gamson’s collective action frames (1992) and a sociological model by Abram de Swaan (1988). It measures elite social responsibility using the frame package approach developed by Gamson and colleagues. This involved the development of a set of variables and clear coding instructions for these. As such, the thesis makes a methodological contribution to transparent analysis of inequality and active citizenship issues in media texts. The study tested the new tool on a purposive sample of 135 newspaper texts. This test found that roughly 70 percent of the items were framed using the Minding My Own or Good Samaritan frames, which suggest that the well-off should do either nothing or do charity. A little under 30 percent used the Active Citizen frame, which implies that the elites should take collective action for policy change. The results further suggested that media is most likely to use the Active Citizen framing in issues, which have direct consequences for the well-off themselves. Moreover, the analysis identified several media routines, which contributed to the downplaying of the importance of solidarity through policy action. As such, the analysis suggested that elite newspapers in Namibia participate in a largely unintentional reproduction of discourses, which maintain the status quo. This supports earlier observations regarding political culture and inequality in post-independence Namibia.
first_indexed 2023-03-22T09:57:44Z
format Pro gradu
free_online_boolean 1
fullrecord [{"key": "dc.contributor.advisor", "value": "Salokangas, Raimo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Virmasalo, Veera", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-03-19T23:59:58Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-03-19T23:59:58Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1685418", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53312", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus keskittyi Namibiaan, joka on yksi maailman ep\u00e4tasa-arvoisimmista maista. \r\n\r\nTarkoituksena oli kehitt\u00e4\u00e4 kehysanalyysity\u00f6kalu, jonka avulla voidaan selvitt\u00e4\u00e4 millaisia yhteiskunnallisia rooleja niin kutsutut eliittisanomalehdet ehdottavat lukijoilleen, jotka edustavat ep\u00e4tasa-arvoisen yhteiskunnan hyv\u00e4osaisia \u2013 k\u00e4yt\u00e4nn\u00f6ss\u00e4 eliittej\u00e4 ja keskiluokkia, joita tutkimus kutsui yhteisell\u00e4 nimell\u00e4 eliitit. Tarkastelu nojasi n\u00e4kemykseen mediateksteist\u00e4 laajempien yhteiskunnallisten diskurssien peilein\u00e4 ja muokkaajina. \r\n\r\nKehitetty ty\u00f6kalu perustuu k\u00e4sitteeseen, jonka tutkimus nime\u00e4\u00e4 eliittien yhteiskunnalliseksi vastuuksi. K\u00e4site korostaa toiminnan merkityst\u00e4 ja perustuu William Gamsonin kollektiivisen toiminnan kehyksiin (1992) sek\u00e4 Abram de Swaanin sosiologiseen malliin (1988). Gamsonin mediapaketti-mallin mukaisesti ty\u00f6kalua varten m\u00e4\u00e4riteltiin joukko muuttujia ja selke\u00e4t koodausohjeet. Ty\u00f6kalu parantaa mediatutkimuksen metodologisia valmiuksia analysoida, miten mediatekstit viestiv\u00e4t ep\u00e4tasa-arvosta ja hyv\u00e4osaisten aktiivisesta kansalaisuudesta. \r\n\r\nTutkimus sis\u00e4lt\u00e4\u00e4 analyysin 135 sanomalehtitekstist\u00e4, jotka oli valittu harkintaan perustuvalla otannalla. Noin 70 prosenttia teksteist\u00e4 k\u00e4ytti kehyksi\u00e4, joita kehysanalyysity\u00f6kalu kutsui nimell\u00e4 keskity omiin asioihisi ja laupias samarialainen. N\u00e4iden mukaan hyv\u00e4osaisten ei pid\u00e4 tehd\u00e4 mit\u00e4\u00e4n, tai korkeintaan hyv\u00e4ntekev\u00e4isyytt\u00e4. Hieman alle 30 prosenttia teksteist\u00e4 k\u00e4ytti aktiivinen kansalainen -kehyst\u00e4, joka kannustaa eliittej\u00e4 politiikkamuutoksia vaativaan yhteistoimintaan. Analyysi my\u00f6s osoitti, ett\u00e4 lehdet k\u00e4ytt\u00e4v\u00e4t aktiivinen kansalainen -kehyst\u00e4 todenn\u00e4k\u00f6isimmin uutisoidessaan eliiteille t\u00e4rkeist\u00e4 aiheista. Lis\u00e4ksi analyysi tunnisti useita mediarutiineja, jotka johtivat siihen, etteiv\u00e4t lehdet kannustaneet lukijoitaan laajempaan solidaarisuuteen. Analyysin tulokset voidaan tulkita niin, ett\u00e4 tutkimuksessa mukana olleet lehdet toisinsivat paljolti tarkoittamattaan ep\u00e4tasa-arvoa yll\u00e4pit\u00e4vi\u00e4 diskursseja. T\u00e4m\u00e4 johtop\u00e4\u00e4t\u00f6s tukee aiempia havaintoja itsen\u00e4isen Namibian poliittisesta kulttuurista.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "With a focus on Namibia, one of the most unequal countries in the world, this thesis set out to develop a frame analysis tool for studying what kinds of social roles elite newspapers suggest for their well-off readers. The interest was based on the conviction that media texts mirror and mould broader discourses in the society. \r\n\r\nThe tool uses a theoretical construct of elite social responsibility, which is an action-orientated concept founded on William Gamson\u2019s collective action frames (1992) and a sociological model by Abram de Swaan (1988). It measures elite social responsibility using the frame package approach developed by Gamson and colleagues. This involved the development of a set of variables and clear coding instructions for these. As such, the thesis makes a methodological contribution to transparent analysis of inequality and active citizenship issues in media texts. \r\n\r\nThe study tested the new tool on a purposive sample of 135 newspaper texts. This test found that roughly 70 percent of the items were framed using the Minding My Own or Good Samaritan frames, which suggest that the well-off should do either nothing or do charity. A little under 30 percent used the Active Citizen frame, which implies that the elites should take collective action for policy change. The results further suggested that media is most likely to use the Active Citizen framing in issues, which have direct consequences for the well-off themselves. Moreover, the analysis identified several media routines, which contributed to the downplaying of the importance of solidarity through policy action. As such, the analysis suggested that elite newspapers in Namibia participate in a largely unintentional reproduction of discourses, which maintain the status quo. This supports earlier observations regarding political culture and inequality in post-independence Namibia.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Veera Virmasalo (veinvirm) on 2017-03-19 23:59:57.849113. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-03-19T23:59:58Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201703201697.pdf: 2455913 bytes, checksum: 974736a73a79790ed5444734e9b93fd6 (MD5)\r\nlicense.html: 4922 bytes, checksum: ab4dadf710ceba954a2c6c65d8016edd (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-03-19T23:59:58Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201703201697.pdf: 2455913 bytes, checksum: 974736a73a79790ed5444734e9b93fd6 (MD5)\r\nlicense.html: 4922 bytes, checksum: ab4dadf710ceba954a2c6c65d8016edd (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (193 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "aktiivinen kansalaisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201703201697", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-03-19T23:59:59Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kehysanalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "eliitit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "keskiluokka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "solidaarisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Namibia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
id jyx.123456789_53312
language eng
last_indexed 2025-02-18T10:54:35Z
main_date 2017-01-01T00:00:00Z
main_date_str 2017
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstreams\/1e46ffe2-923f-4059-af9e-5d00725b6f99\/download","text":"URN:NBN:fi:jyu-201703201697.pdf","source":"jyx","mediaType":"application\/pdf"}
publishDate 2017
record_format qdc
source_str_mv jyx
spellingShingle Virmasalo, Veera Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia aktiivinen kansalaisuus Journalistiikka Journalism 3133 journalismi media yhteiskuntavastuu kehysanalyysi eliitit keskiluokka solidaarisuus Namibia
title Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia
title_alt Media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia
title_full Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia
title_fullStr Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia
title_full_unstemmed Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia
title_short Inspiring elite action for a more just society?
title_sort inspiring elite action for a more just society media framing of elite social responsibility in an unequal unconsolidated democracy a case study from namibia
title_sub media framing of elite social responsibility in an unequal, unconsolidated democracy
title_txtP Inspiring elite action for a more just society? : media framing of elite social responsibility in an unequal, unconsolidated democracy : a case study from Namibia
topic aktiivinen kansalaisuus Journalistiikka Journalism 3133 journalismi media yhteiskuntavastuu kehysanalyysi eliitit keskiluokka solidaarisuus Namibia
topic_facet 3133 Journalism Journalistiikka Namibia aktiivinen kansalaisuus eliitit journalismi kehysanalyysi keskiluokka media solidaarisuus yhteiskuntavastuu
url https://jyx.jyu.fi/handle/123456789/53312 http://www.urn.fi/URN:NBN:fi:jyu-201703201697
work_keys_str_mv AT virmasaloveera inspiringeliteactionforamorejustsocietymediaframingofelitesocialresponsibilityina