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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Silvasti, Tiina", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Viitala, Jenni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-03-17T13:01:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-03-17T13:01:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1685722", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53309", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuluttaminen ja asuminen nivoutuvat el\u00e4m\u00e4nkaaren vaiheisiin. Kulutuksellisin el\u00e4m\u00e4nvaihe on siirtynyt entist\u00e4 my\u00f6h\u00e4isemp\u00e4\u00e4n ik\u00e4\u00e4n. 50\u201365 \u2013vuotiaat kuluttajat ovat t\u00e4rke\u00e4 ryhm\u00e4, joka ei ole ollut markkinointitutkimuksien keski\u00f6ss\u00e4, vaikka t\u00e4ll\u00e4 ryhm\u00e4ll\u00e4 on halua ja mahdollisuuksia kuluttaa. El\u00e4m\u00e4ntilanteiden eriytyess\u00e4 he ovat my\u00f6s entist\u00e4 heterogeenisempi asiakasryhm\u00e4. My\u00f6s suomalainen asumisura on murroksessa, yhden ja kahden hengen kotitaloudet yleistyv\u00e4t ja elinik\u00e4 pitenee. Tutkimuksessa pureudutaan siihen,onko perinteinen asumisuran metafora edelleen Suomessa ajankohtainen. T\u00e4m\u00e4n tutkimuksen tavoitteena on tuottaa uutta tietoa ja ymm\u00e4rryst\u00e4 siit\u00e4, millaisia asumiseen liittyvi\u00e4 tarpeita, mieltymyksi\u00e4 ja haaveita varttuneilla on ja miten ne eroavat nuorten aikuisten ajatuksista. Lis\u00e4ksi tutkimuksessa tarkastellaan asiakkaan arvon muodostumista ja siihen vaikuttavia seikkoja Asuntomessuilla. Tutkimuksen aineisto koostuu kahdeksasta Asuntomessuilla Vantaalla kes\u00e4ll\u00e4 2015 k\u00e4ydyst\u00e4 ryhm\u00e4keskustelusta. Tutkittavat edustavat kahta ik\u00e4ryhm\u00e4\u00e4; 18-35 -vuotiaita ja 50-65 -vuotiaita. Aineiston analysoinnissa on k\u00e4ytetty teemoittelua ja sen syvent\u00e4miseksi sis\u00e4ll\u00f6nanalyysia. Perinteinen asumisura on edelleen voimissaan messuk\u00e4vij\u00f6iden keskuudessa. Omistusasunnon hankkiminen on t\u00e4rke\u00e4\u00e4 ja vuokra-asuminen n\u00e4hd\u00e4\u00e4n l\u00e4hinn\u00e4 v\u00e4livaiheena. Asumiseen liittyv\u00e4t tarpeet, mieltymykset ja haaveet eiv\u00e4t ole voimakkaasti ik\u00e4sidonnaisia, mutta joitakin sukupolvittaisia eroja on havaittavissa. Ne heijastavat muussakin kuluttamisessa n\u00e4ht\u00e4vill\u00e4 olevia arvoja. Eettisyys ja ekologisuus on asumiseen liittyv\u00e4ss\u00e4 kuluttamisessa t\u00e4rke\u00e4\u00e4, mutta my\u00f6s luksus ja edullinen hintataso ovat monille keskeisi\u00e4. Asuntomessuilla tapahtuvaa asiakkaan arvonmuodostusta on mahdollista l\u00e4hte\u00e4 kehitt\u00e4m\u00e4\u00e4n parantamalla asiakkaan arvonluontia erityisesti asiakkaan ja palveluntarjoajan yhteisell\u00e4 alueella. Lis\u00e4ksi arvoa asiakkaille messuilla tuottaa ennen kaikkea utilitaristiset hy\u00f6dyt, joten messuilla on tarpeen keskitty\u00e4 entist\u00e4 enemm\u00e4n asiasis\u00e4lt\u00f6\u00f6n. Mahdollisuus r\u00e4\u00e4t\u00e4l\u00f6id\u00e4 omaa messuvierailua tuottaa k\u00e4vij\u00e4lle arvoa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jenni Viitala (jeidevvi) on 2017-03-17 13:01:55.235676. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-03-17T13:01:55Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201703171690.pdf: 1006377 bytes, checksum: 8c1c86390fe318a567ea00057e5d4368 (MD5)\nlicense.html: 4811 bytes, checksum: 1d443d3611cd37f6b925728e55869cbf (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-03-17T13:01:55Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201703171690.pdf: 1006377 bytes, checksum: 8c1c86390fe318a567ea00057e5d4368 (MD5)\nlicense.html: 4811 bytes, checksum: 1d443d3611cd37f6b925728e55869cbf (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (117 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Asumisura", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kokemuksellisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvo", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "El\u00e4m\u00e4nkaari, asumistoiveet ja asumisen arvon luominen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201703171690", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-03-17T13:01:56Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "209", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "el\u00e4m\u00e4nkaari", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kokemuksellisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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