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[{"key": "dc.contributor.advisor", "value": "Rautiainen, Antti", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nyfelt, Henri", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-03-08T10:41:38Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-03-08T10:41:38Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1675238", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53217", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tutkittiin laskenta-ammattilaisuuden stereotypioita Tilisanomat-lehdess\u00e4 vuosina 2010\u20142015. Tutkimusaineistona on lehtiartikkelit, joten tutkimus on kvalitatiivinen. Huomioin tutkimuksessa my\u00f6s kuvat ja mainokset, mutta p\u00e4\u00e4paino on artikkeleissa. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4yt\u00e4n sis\u00e4ll\u00f6nanalyysia ja erityisesti luokittelua. Hy\u00f6dynn\u00e4n teoriasidonnaista sis\u00e4ll\u00f6nanalyysia, eli aloitan luokittelun aineiston perusteella ja lopuksi tarkastelen l\u00f6ytyyk\u00f6 aineistosta pavunlaskijan ja muutosagentin stereotypioita, jotka on tunnistettu aiemmassa tutkimuksessa.\n\nL\u00f6ysin aineistosta runsaasti viitteit\u00e4 pavunlaskijan ja muutosagentin stereotypioista. Tunnistin my\u00f6s vartijan ja yritt\u00e4j\u00e4n stereotypiat. Tutkimukseni tulkinnat vastaavat siis aiempia tutkimuksia, joissa laskenta-ammattilainen kuvataan sek\u00e4 vanhanaikaisena pavunlaskijana ett\u00e4 nykyaikaisena liiketoiminta-ammattilaisena tai v\u00e4rikk\u00e4\u00e4n\u00e4 laskenta-ammattilaisena. Toisin sanoen pavunlaskijan stereotypia on edelleen olemassa my\u00f6s Suomessa, mutta siit\u00e4 yritet\u00e4\u00e4n p\u00e4\u00e4st\u00e4 eroon luomalla mielikuva uudenlaisesta laskenta-ammattilaisesta, eli tutkielmassani muutosagentista.\n\nOnnistuin tutkimuksessani vastaamaan tutkimuskysymyksiin, mutta stereotypioita tutkivassa laadullisessa tutkimuksessa on huomioitava tulkintojen monimuotoisuus. Eli toinen tutkija olisi voinut p\u00e4\u00e4ty\u00e4 samasta tutkimusaineistosta toisenlaisiin tulkintoihin. Pyrin vahvistamaan tulkintojani tarjoamalla lukijalle runsaasti lainauksia aineistosta ja kuvailemalla tarkasti, miten suoritin tutkimuksen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Henri Nyfelt (heminyfe) on 2017-03-08 10:41:38.265156. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-03-08T10:41:38Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201703081599.pdf: 1106158 bytes, checksum: 9ac6ca9718d9ce14c1b6c1c817b46607 (MD5)\nlicense.html: 4818 bytes, checksum: b4d3f42c4c2b64fdd3f9e965a9b80234 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-03-08T10:41:38Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201703081599.pdf: 1106158 bytes, checksum: 9ac6ca9718d9ce14c1b6c1c817b46607 (MD5)\nlicense.html: 4818 bytes, checksum: b4d3f42c4c2b64fdd3f9e965a9b80234 (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (89 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "muutosagentti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Laskenta-ammattilaisuus Tilisanomat-lehdess\u00e4 vuosina 2010-2015", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201703081599", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Laskentatoimi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Accounting", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-03-08T10:41:39Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20421", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laskentatoimi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "stereotypiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kirjanpit\u00e4j\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tilintarkastajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ammattilaiset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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