Value creation and co-creation in advisory board : case Kasvun Roihu Ltd and Nordea Growth program

Value creation and co-creation in advisory board case Kasvun Roihu Ltd and Nordea Growth program

Näytä muut versiot (1)

The goal of this research is to create deeper understanding, what kind of value Nordea Growth program created for its interest groups, and find the main factors behind the success of advisory boards. The goal of Nordea Growth program was to improve 20 small and medium sized companies readiness for f...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Tehomaa, Reetta
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2017
Aiheet:
value
value creation
value co-creation
advisory board
consulting business
Markkinointi
Marketing
20423
arvonluonti
arvo
konsultointi
Linkit: https://jyx.jyu.fi/handle/123456789/53164

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