| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saukko, Mikael", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-02-06T12:18:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-02-06T12:18:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/52957", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kandidaatintutkielma k\u00e4sittelee yritysten markkinointia sosiaalisessa mediassa. Tutkielmassa esitell\u00e4\u00e4n sosiaalisen median k\u00e4sitteit\u00e4 ja keskityt\u00e4\u00e4n kuluttaja-markkinointiin. Markkinoinnin teoreettisena viitekehyksen\u00e4 pidet\u00e4\u00e4n asiakas-suhdemarkkinointia, joka sopii sosiaaliseen mediaan perinteist\u00e4 markkinoin-tin\u00e4k\u00f6kulmaa paremmin. Tutkielma tarkastelee sosiaalisen median palveluista eniten k\u00e4ytettyj\u00e4 Facebookia ja Twitteri\u00e4. Tutkielman tarkoituksena on esitell\u00e4, millaisia hy\u00f6tyj\u00e4 yritys voi markkinoinnissaan saada sosiaalisessa mediassa olemisesta sek\u00e4 mill\u00e4 keinoilla siell\u00e4 voi tehokkaasti toimia. Tutkielman tulok-sina todetaan, ett\u00e4 tehokasta toimintaa tukevat kilpailujen j\u00e4rjest\u00e4minen, \u00e4\u00e4nes-tykset, sek\u00e4 kuvien ja huumorin k\u00e4ytt\u00f6. Sosiaalisen median avulla yritys p\u00e4\u00e4see kommunikoimaan kuluttajien kanssa sek\u00e4 ylip\u00e4\u00e4t\u00e4\u00e4n sitouttamaan heit\u00e4 pa-remmin. Sosiaalisessa mediassa onnistuminen vaatii yritykselt\u00e4 aktiivisuutta, suunnitelmallisuutta ja k\u00e4rsiv\u00e4llisyytt\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This Bachelor\u2019s Thesis is about companies\u2019 marketing in social media. The the-sis explains social media terminology and concentrates on business-to-customer marketing. Theoretical framework for marketing is relationship marketing which suits for social media better than the traditional view. The thesis takes a look at the most used social media services in Facebook and Twitter. The goal of the thesis is to show what kind of benefits a company can have by being in so-cial media and what are the ways to do it in an efficient way. The results of the thesis state that effective use of social media can be achieved by arranging com-petitions, polls, and using pictures and humor. With the help of social media, a company gets to communicate with consumers and engage them in a better way. In order to succeed in social media, a company has to be active, patient and make long-term plans.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mikael Saukko (sianmisa) on 2017-02-06 12:18:51.560923. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-02-06T12:18:51Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201702061366.pdf: 413818 bytes, checksum: d0b65b14b1ad61a6c2b7907ca831841a (MD5)\nlicense.html: 4787 bytes, checksum: 5b254a67839c71f60ef2f417c3307d6b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-02-06T12:18:52Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201702061366.pdf: 413818 bytes, checksum: d0b65b14b1ad61a6c2b7907ca831841a (MD5)\nlicense.html: 4787 bytes, checksum: 5b254a67839c71f60ef2f417c3307d6b (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "23", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakassuhdemarkkinointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Facebook", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Twitter", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yritysten markkinointi sosiaalisessa mediassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201702061366", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-02-06T12:18:52Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|