| _version_ |
1809902116453482496
|
| annif_keywords_txtF_mv |
consumer behaviour
electronic commerce
decision making
viral marketing
Internet
|
| annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p9457
http://www.yso.fi/onto/yso/p8743
http://www.yso.fi/onto/yso/p24254
http://www.yso.fi/onto/yso/p20405
|
| author |
Jokinen, Joel
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
|
| author_facet |
Jokinen, Joel
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Jokinen, Joel
|
| author_sort |
Jokinen, Joel
|
| building |
Jyväskylän yliopisto
JYX-julkaisuarkisto
|
| datasource_str_mv |
jyx
|
| department_txtF |
Taloustieteet
|
| faculty_txtF |
Kauppakorkeakoulu
|
| first_indexed |
2023-03-22T09:58:20Z
|
| format |
Pro gradu
|
| format_ext_str_mv |
Opinnäyte
Pro gradu
|
| free_online_boolean |
1
|
| fullrecord |
<?xml version="1.0"?>
<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study</title><creator>Jokinen, Joel</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="yso">kuluttajakäyttäytyminen</subject><subject type="yso">verkkokauppa</subject><subject type="yso">heuristiikka</subject><subject type="yso">viraalimarkkinointi</subject><available>2017-01-28T14:13:48Z</available><issued>2016</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1665658</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/52890</identifier><identifier type="urn">URN:NBN:fi:jyu-201701281300</identifier><language type="iso">eng</language><rights lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201701281300</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/52890/1/URN%3aNBN%3afi%3ajyu-201701281300.pdf" name="URN:NBN:fi:jyu-201701281300.pdf" type="application/pdf" length="1223291" sequence="1"/><recordID>123456789_52890</recordID></qualifieddc>
|
| id |
jyx.123456789_52890
|
| language |
eng
|
| last_indexed |
2024-09-03T10:50:44Z
|
| main_date |
2016-01-01T00:00:00Z
|
| main_date_str |
2016
|
| online_boolean |
1
|
| online_urls_str_mv |
{"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/52890\/1\/URN%3aNBN%3afi%3ajyu-201701281300.pdf","text":"URN:NBN:fi:jyu-201701281300.pdf","source":"jyx","mediaType":"application\/pdf"}
|
| oppiainekoodi_txtF |
20423
|
| publication_first_indexed |
2016-03-22T09:58:20Z
|
| publishDate |
2016
|
| record_format |
qdc
|
| source_str_mv |
jyx
|
| spellingShingle |
Jokinen, Joel
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
kuluttajakäyttäytyminen
verkkokauppa
heuristiikka
viraalimarkkinointi
|
| subject_txtF |
Markkinointi
|
| thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_52890&index=0&size=large
|
| title |
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
|
| title_full |
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
|
| title_fullStr |
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
|
| title_full_unstemmed |
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
|
| title_short |
The role of electronic word-of-mouth in consumers' online purchase decision making
|
| title_sort |
role of electronic word of mouth in consumers online purchase decision making an eye tracking study
|
| title_sub |
an eye-tracking study
|
| title_txtP |
The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study
|
| topic |
kuluttajakäyttäytyminen
verkkokauppa
heuristiikka
viraalimarkkinointi
|
| topic_facet |
heuristiikka
kuluttajakäyttäytyminen
verkkokauppa
viraalimarkkinointi
|
| url |
https://jyx.jyu.fi/handle/123456789/52890
http://www.urn.fi/URN:NBN:fi:jyu-201701281300
|
| work_keys_str_mv |
AT jokinenjoel roleofelectronicwordofmouthinconsumersonlinepurchasedecisionmakinganeyetrackingstudy
AT jokinenjoel theroleofelectronicwordofmouthinconsumersonlinepurchasedecisionmakinganeyetrackingst
|