The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study

The role of electronic word-of-mouth in consumers' online purchase decision making an eye-tracking study

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Bibliographic Details
Main Author: Jokinen, Joel
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
kuluttajakäyttäytyminen
verkkokauppa
heuristiikka
viraalimarkkinointi
Online Access: https://jyx.jyu.fi/handle/123456789/52890

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