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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Halonen, Ville", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-01-13T14:24:58Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-01-13T14:24:58Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1645974", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/52728", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 maisterintutkielma on tapaustutkimus, jossa tarkastellaan syksyll\u00e4 2014 alkaneen viskikohun leimahduksen elinkaarta. Elinkaaren rakentamiseksi eritell\u00e4\u00e4n julkisen leimahduksen vaiheet, niiss\u00e4 vallinneet tunnetilat ja merkitt\u00e4vimm\u00e4t sitouttamisen tavat. Samalla selvitet\u00e4\u00e4n, osoittiko kohu merkkej\u00e4 uudesta leimahduksesta noin vuoden aikana.\r\n\r\nTutkielman yhten\u00e4 t\u00e4rkeimmist\u00e4 viitekehyksist\u00e4 toimii Aulan ja \u00c5bergin (2012) teoria leimahtavien julkisuuksien elinkaaresta. Ylemm\u00e4n tason viitekehyksen\u00e4 mukaan on otettu my\u00f6s Coombsin tilannekohtaisen kriisiviestinn\u00e4n teoria (2007b), jossa viestint\u00e4kriisin elinkaari jaetaan vaiheisiin. Vaiheistuksen avulla leimahdus voitiin sijoittaa viestint\u00e4kriisin elinkaarella oikeaan kohtaan. Tutkielmassa huomioidaan my\u00f6s lukuisia aiempia teorioita, jotka k\u00e4sittelev\u00e4t muun muassa teemoja, internetvihaa, sanan levi\u00e4mist\u00e4 ja nykyaikaisia viestint\u00e4kriisej\u00e4.\r\n\r\nTutkielmassa k\u00e4ytetty aineisto ker\u00e4ttiin sosiaalisen median kanavasta Instagramista hashtagaihetunnisteisiin perustuvalla valikoinnilla. Lopullisen aineiston koko oli 322 kuvallista p\u00e4ivityst\u00e4. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin visuaalista sis\u00e4ll\u00f6nanalyysia. P\u00e4\u00e4telmi\u00e4 teht\u00e4ess\u00e4 hy\u00f6dynnettiin sis\u00e4ll\u00f6nanalyysin avulla saatujen tulosten rinnalla teoriapohjaan perustuvaa hypoteesia ja abduktiivista p\u00e4\u00e4ttely\u00e4.\r\n\r\nViskikohun julkinen leimahdus jakautui kolmeen vaiheeseen, joista jokainen saavutti reilun vuoden mittaisen tutkimusjakson aikana p\u00e4\u00e4t\u00f6ksens\u00e4. Leimahdus ei siis osoittanut uuden puhkeamisen merkkej\u00e4 tarkastelujakson aikana. Sitoutuminen kriisiin perustui p\u00e4\u00e4asiassa alkoholia kohtaan osoitettuihin my\u00f6nteisiin tunteisiin, vaikka leimahduksen aikana syntyi my\u00f6s kielteisi\u00e4 tunnetiloja p\u00e4\u00e4tt\u00e4vi\u00e4 tahoja kohtaan. Alkoholin saamasta positiivisesta huomiosta huolimatta yksitt\u00e4iset br\u00e4ndit eiv\u00e4t ker\u00e4nneet kohtuutonta huomiota Instagramp\u00e4ivityksiss\u00e4. Sen sijaan aihetunnisteesta viskigate vaikutti muodostuneen joillekin ihmisille alkoholink\u00e4yt\u00f6n vapauden puolesta k\u00e4ytetty slogan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Ville Halonen (viauhalo) on 2017-01-13 14:24:57.581005. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-01-13T14:24:57Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201701131149.pdf: 1305866 bytes, checksum: b6b95ba1f1cdd2fac8b6ef082152219c (MD5)\r\nlicense.html: 4847 bytes, checksum: 7a377bb72b35ede77ceee076a7efbf36 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-01-13T14:24:58Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201701131149.pdf: 1305866 bytes, checksum: b6b95ba1f1cdd2fac8b6ef082152219c (MD5)\r\nlicense.html: 4847 bytes, checksum: 7a377bb72b35ede77ceee076a7efbf36 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (91 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Internetviha", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Paskamyrsky viskilasissa : viestint\u00e4kriisin leimahduksen elinkaari syksyn 2014 viskikohussa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Viestint\u00e4kriisin leimahduksen elinkaari syksyn 2014 viskikohussa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201701131149", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Tapaustutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-01-13T14:24:58Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisiviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston <a href=\"https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat\">arkistoty\u00f6asemalta</a>.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "<br><br>The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival <a href=\"https://kirjasto.jyu.fi/en/workspaces/facilities\">workstation</a> at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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