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[{"key": "dc.contributor.advisor", "value": "Silvasti, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Eskelinen, Teppo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "J\u00e4\u00e4skel\u00e4inen, Heli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-12-20T10:19:03Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-12-20T10:19:03Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1644730", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/52476", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena on selvitt\u00e4\u00e4 mit\u00e4 tarkoitetaan halpuuttamisella ja halpuuttamiskeskustelulla sek\u00e4 millaisia kokemuksia maatalousyritt\u00e4jill\u00e4 on halpuuttamisesta ja halpuuttamiskeskustelusta. Halpuuttaminen on uusi ilmi\u00f6, eik\u00e4 siit\u00e4 ole saatavissa aiempaa tieteellist\u00e4 tutkimusta. Sen vuoksi tutkimuksessa tehtiin halpuuttamiseen liittyv\u00e4st\u00e4 uutisoinnista media-analyysi, jonka avulla kartoitettiin, mit\u00e4 halpuuttamisella ja halpuuttamiskeskustelulla tarkoitetaan. Media-aineisto on ker\u00e4tty tammikuusta 2015 huhtikuuhun 2016. Aineistonkeruun ajankohta rajautuu halpuuttamisen alusta maatalousyritt\u00e4jien haastatteluiden toteutusaikaan. Media-analyysin tueksi suoritettiin kaksi asiantuntijahaastattelua, joihin osallistuivat sek\u00e4 SOK:n ett\u00e4 MTK:n viestint\u00e4johtajat. Viljelij\u00f6iden kokemusten kartoittamiseksi toteutettiin viisi haastattelua, joihin osallistui yhteens\u00e4 kuusi maatalousyritt\u00e4j\u00e4\u00e4 Keski-Suomen ja Pohjois-Savon alueelta. Haastattelut toteutettiin teemahaastatteluina maalis-huhtikuussa 2016. Aineiston analyysissa on hy\u00f6dynnetty aineistol\u00e4ht\u00f6ist\u00e4 sis\u00e4ll\u00f6nanalyysia.\r\n\r\nTutkimuksen tulokset osoittavat, ett\u00e4 halpuuttamisella tarkoitetaan ruoan hintojen alenemista, joka on osa S-ryhm\u00e4n strategista linjausta olla Suomen kokonaisedullisin ruokakauppa omistajaj\u00e4senilleen. Halpuuttamiskeskustelu taas on keskustelu, joka on k\u00e4yty halpuuttamisen ymp\u00e4rill\u00e4. Keskustelussa on ollut esill\u00e4 halpuuttamisen tarve sek\u00e4 halpuuttamisen aiheuttamat haitat ja hy\u00f6dyt. Maatalousyritt\u00e4jien keskuudessa halpuuttaminen on koettu negatiivisena asiana ja sen katsotaan halventavan suomalaista ruokaa ja maataloutta. Halpuuttaminen on maatalousyritt\u00e4jien haastatteluiden mukaan kuitenkin tuonut yleiseen ruokakeskusteluun uusia n\u00e4k\u00f6kulmia ja suomalaisen maatalouden asema elintarvikej\u00e4rjestelm\u00e4ss\u00e4 on noteerattu aiempaa voimakkaammin osana yleist\u00e4 keskustelua. Selke\u00e4sti esiin nousseet teemat viljelij\u00e4haastatteluissa olivat: 1) halpuuttamiskeskustelun hy\u00f6dyt ja haitat, 2) halpuuttamiskeskustelu ja maatalousyritt\u00e4jien ty\u00f6hyvinvointi sek\u00e4 3) maatalousyritt\u00e4jien tulevaisuuden n\u00e4kym\u00e4t halpuuttamiskeskustelun kontekstissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Heli J\u00e4\u00e4skel\u00e4inen (hejojaas) on 2016-12-20 10:19:02.545614. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-12-20T10:19:03Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201612205190.pdf: 1226419 bytes, checksum: 459548761f0f0e8cf7cc65b9be4f947b (MD5)\r\nlicense.html: 4875 bytes, checksum: 7596cfae1d1b2280337a1541e11c6208 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-12-20T10:19:03Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201612205190.pdf: 1226419 bytes, checksum: 459548761f0f0e8cf7cc65b9be4f947b (MD5)\r\nlicense.html: 4875 bytes, checksum: 7596cfae1d1b2280337a1541e11c6208 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (112 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "halpuuttaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Se on korkeemmas k\u00e4res!\" : maatalousyritt\u00e4jien kokemuksia halpuuttamisesta ja halpuuttamiskeskustelusta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Maatalousyritt\u00e4jien kokemuksia halpuuttamisesta ja halpuuttamiskeskustelusta", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201612205190", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, 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