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[{"key": "dc.contributor.advisor", "value": "Jouhki, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hakunti, Juulia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-12-15T09:27:49Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-12-15T09:27:49Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1644533", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/52367", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomen on villinnyt oluthuuma. Kauppojen hyllyt notkuvat monipuolisesta oluttarjonnasta, olutseuratoiminta on aktiivista ja pienpanimoja perustetaan maahamme jatkuvasti lis\u00e4\u00e4. Suomalaiset ovat toden teolla l\u00f6yt\u00e4neet oluen monipuolisen maailman ja olutharrastuneisuus on yleistynyt.\r\nEtnologiassa alkoholikulttuuria ja moderneja juomatapoja on tutkittu hyvin v\u00e4h\u00e4n ja olutta harrastuk-sena ei lainkaan. L\u00e4hitieteiss\u00e4 alkoholitutkimusta on ollut enemm\u00e4n, mutta se on ollut p\u00e4\u00e4osin ongelmakeskeist\u00e4. Tutkimukseni kautta haluan tuoda esiin olutta harrastavien ihmisten n\u00e4k\u00f6kulmaa alkoholitutkimuksen kent\u00e4ll\u00e4 ja luoda pohjaa tulevalle etnologiselle olutkulttuuritutkimukselle.\r\nPro gradu \u2013ty\u00f6ss\u00e4ni tutkin Jyv\u00e4skyl\u00e4ss\u00e4 toimivan Olutkulttuuriseuran j\u00e4senten olutharrastuneisuutta. Tutkimuksessani selvit\u00e4n, mit\u00e4 merkityksi\u00e4 jyv\u00e4skyl\u00e4l\u00e4iset olutharrastajat antavat oluelle ja olutharrastukselleen. Tutkimusaineistoni muodostuu kahdestatoista teemahaastattelusta sek\u00e4 viiden Olutkulttuuriseuran tapahtuman havainnoinneista. Tutkimukseni l\u00e4ht\u00f6kohta on etnografinen, joten tekstiss\u00e4 painot-tuu aineiston kuvailu ja aihepiirin historiallinen konteksti. Yleisen olutharrastuneisuuden tutkimuksen ohessa olen selvitt\u00e4nyt my\u00f6s jyv\u00e4skyl\u00e4l\u00e4isen olutharrastuksen l\u00e4hihistoriaa ker\u00e4\u00e4m\u00e4ni muistitietoaineiston pohjalta.\r\nTutkimukseni teoreettinen l\u00e4hestymistapa aiheeseen on holistinen. K\u00e4yt\u00e4nn\u00f6ss\u00e4 vertailen ker\u00e4\u00e4m\u00e4st\u00e4ni aineistosta esiin nousseita havaintoja aiempaan suomalaiseen juoma- ja olutkulttuuria k\u00e4sittelev\u00e4\u00e4n tutkimukseen. Vertailuun valitsemissani tutkimuksissa tulevat esiin sek\u00e4 historialliset ett\u00e4 modernit n\u00e4k\u00f6kulmat suomalaisiin juomatapoihin ja olutkulttuuriin.\r\nTutkimustuloksissani korostuu olutharrastajien oluelle antamat merkitykset. Harrastajat n\u00e4kev\u00e4t oluen monipuolisena juomana, jota voidaan harrastaa esimerkiksi oluen maistelun, olutarvioiden kirjoittami-sen, kotioluen panemisen, olutseuratoiminnan tai olutmatkailun kautta. Monille harrastajille olutharrastus on hyvin sosiaalista toimintaa ja olutseurat n\u00e4hd\u00e4\u00e4n helppona v\u00e4yl\u00e4n\u00e4 tutustua muihin harrastajiin. Olutharrastajat haluavat muuttaa suomalaisia juomatapoja ja juurruttaa sivistyneemp\u00e4\u00e4 ja v\u00e4hemm\u00e4n humalahakuista juomakulttuuria Suomeen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Juulia Hakunti (emjuhaku) on 2016-12-15 09:27:48.291197. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-12-15T09:27:49Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201612155108.pdf: 2005427 bytes, checksum: d63899fdc6e0f4fe06bed7257912c78e (MD5)\r\nlicense.html: 4842 bytes, checksum: c4f141fb52b9b95b1653d384b7588fa7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-12-15T09:27:49Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201612155108.pdf: 2005427 bytes, checksum: d63899fdc6e0f4fe06bed7257912c78e (MD5)\r\nlicense.html: 4842 bytes, checksum: c4f141fb52b9b95b1653d384b7588fa7 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (131 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "olut", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "alkoholikulttuuri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "juomatavat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "harrastukset", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "j\u00e4rjest\u00f6toiminta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "etnografia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yhteis\u00f6llinen olut : etnografinen tutkimus jyv\u00e4skyl\u00e4l\u00e4isist\u00e4 olutharrastajista", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Etnografinen tutkimus jyv\u00e4skyl\u00e4l\u00e4isist\u00e4 olutharrastajista", "language": null, "element": 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