Humanitarian issues on Facebook

Tutkielman tavoitteena on selvittää mitä humanitaarisia aiheita ja teemoja ilmenee valittujen organisaatioiden Facebook-sivuilla ja miten organisaatiot reagoivat näihin teemoihin. Empiirinen osuus keskittyy organisaatioiden Facebook-sivujen tutkimiseen: tutkimisen kohteena ovat kommentit, joita F...

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Main Author: Sydänmaanlakka, Veera
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/52288
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author Sydänmaanlakka, Veera
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_facet Sydänmaanlakka, Veera Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Sydänmaanlakka, Veera Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_sort Sydänmaanlakka, Veera
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description Tutkielman tavoitteena on selvittää mitä humanitaarisia aiheita ja teemoja ilmenee valittujen organisaatioiden Facebook-sivuilla ja miten organisaatiot reagoivat näihin teemoihin. Empiirinen osuus keskittyy organisaatioiden Facebook-sivujen tutkimiseen: tutkimisen kohteena ovat kommentit, joita Facebook-sivusta tykkäävät seuraajat julkaisevat organisaatioiden julkaisemiin tilapäivityksiin. Tutkimuksen kohteena on kolme Yhdistyneiden kansakuntien alaisen organisaation Facebook-sivua: United Nations, United Nations Office for the Coordination of Humanitarian Affairs sekä United Nations High Commissioner for Refugees. Yhteensä 705 kommenttia analysoitiin temaattisen analyysin avulla. Myös määrällistä analyysia käytettiin tässä tutkimuksessa. Havaittujen teemojen lisäksi myös kommenttien sävyä analysoitiin. Tuloksien mukaan kommentit voidaan jakaa kolmeen ryhmään: 1) humanitaariset teemat, 2) maantieteellinen jakauma sekä 3) kommenttityyppi. Aineistoista havaittiin neljä humanitaarista pääteemaa: pakolaisuus ja maahanmuutto, ihmisoikeudet, koulutus sekä terrorismi ja sota. Kommenttityyppejä identifioitiin kolme: suorat viestit YK:lle, avunpyynnöt sekä “toden kertojat”. Maantieteellisesti aiheet sivusivat Syyriaa, Brasiliaa, Palestiinaa ja Israelia sekä Intiaa. Yli puolet kommenteista oli positiviisia sävyltään (55,5 %). Negatiivisten kommenttien määrä oli 24,8 %, joiden joukossa ilmeni myös selkeitä vihaviestejä. Tästä johtuen on syytä epäillä sivujen moderoinnin todellista määrää. 19,7 % kommenteista oli sävyltään neutraaleja. The purpose of this research is to find out what humanitarian issues emerge on selected organizations’ social network pages and how the organization is involved in these issues. The empirical part focused on researching the organizations’ Facebook pages and the comments that are posted on the status updates provided by the case organizations. There are three case organizationsin this study: United Nations, United Nations Office for the Coordination of Humanitarian Affairs and United Nations High Commissioner for Refugees. Altogether 705 comments were analysed using a mixed-method approach: thematic analysis, and also quantitative analysis was used in this research. In addition to the issues detected, the tone of voice of the comments was analysed too. The results of this study show, that comments analysed were categorised into three different groups, by: 1) humanitarian issues, 2) geographical scope and 3) the type of comment. There were four main humanitarian issues detected, based on the data collected, by: refugee and migration, human rights, education, terrorism and war. Additionally, three types of comments were identified: direct messages to the UN, asks for help and ’truth tellers’. Geographically there were four major topics found: Syria, Brazil, Palestine and Israel and India. More than half of the comments were positive (55,5%). The amount of negative comments and including clear hate messages (24,8%) lead to discussion whether the case organizations moderate their Facebook pages or not. Rest of the comments analysed were neutral (19,7%).
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spellingShingle Sydänmaanlakka, Veera Humanitarian issues on Facebook humanitaariset teemat Yhteisöviestintä Organizational Communication 3131 Facebook sosiaalinen media kansalaisjärjestöt
title Humanitarian issues on Facebook
title_full Humanitarian issues on Facebook
title_fullStr Humanitarian issues on Facebook Humanitarian issues on Facebook
title_full_unstemmed Humanitarian issues on Facebook Humanitarian issues on Facebook
title_short Humanitarian issues on Facebook
title_sort humanitarian issues on facebook
title_txtP Humanitarian issues on Facebook
topic humanitaariset teemat Yhteisöviestintä Organizational Communication 3131 Facebook sosiaalinen media kansalaisjärjestöt
topic_facet 3131 Facebook Organizational Communication Yhteisöviestintä humanitaariset teemat kansalaisjärjestöt sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/52288 http://www.urn.fi/URN:NBN:fi:jyu-201612135062
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