Dynaaminen hinnoittelu verkkokaupoissa

Tämän kandidaattitutkielman tarkoituksena on selvittää kirjallisuuskatsauksella, minkälaisia dynaamisen hinnoittelun mahdollisuuksia yrityksellä on verkkokaupoissa. Tutkielmassa käydään läpi, mitä dynaaminen hinnoittelu on, millaisia dynaamisen hinnoittelun malleja on olemassa, minkälaista tietoa mi...

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Main Author: Holma, Matias
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, University of Jyväskylä, Jyväskylän yliopisto
Format: Bachelor's thesis
Language:fin
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/52030
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author Holma, Matias
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology University of Jyväskylä Jyväskylän yliopisto
author_facet Holma, Matias Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology University of Jyväskylä Jyväskylän yliopisto Holma, Matias Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology University of Jyväskylä Jyväskylän yliopisto
author_sort Holma, Matias
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description Tämän kandidaattitutkielman tarkoituksena on selvittää kirjallisuuskatsauksella, minkälaisia dynaamisen hinnoittelun mahdollisuuksia yrityksellä on verkkokaupoissa. Tutkielmassa käydään läpi, mitä dynaaminen hinnoittelu on, millaisia dynaamisen hinnoittelun malleja on olemassa, minkälaista tietoa minkä- kin mallin käyttö tarvitsee, miten tietoa haetaan ja käsitellään sekä millaisia riskejä dynaamiseen hinnoitteluun sisältyy. Dynaaminen hinnoittelu on hinnoittelumalli, jossa hintaa muutellaan hinnoitteluun liittyvien tietojen perusteen. Dynaamisilla hinnoittelumetodeilla pyritään selvittämään asiakkaan maksuhalukkuus, hinnoitella tuote tai palvelu sen mukaan, ja näin saada maksuhalukkaammilta asiakkailta enemmän voittoa ja säilyttää maksuhaluttomammat asiakkaat. Dynaamisessa hinnoittelussa hinta säädetään tuote tai palvelukohtaisesti, segmentti kohtaisesti tai asiakaskohtaisesti. Segmentti- ja asiakaskohtaisia dynaamisen hinnoittelun malleja voidaan pitää myös hintasyrjintänä. This bachelor’s thesis has been conducted as a literature review and its aim is to examine how corporations can use dynamic pricing models in their online stores. The thesis clarifies, what dynamic pricing is, what kind of dynamic pricing models exist, what kind of data each model will need, how this data is searched and processed, and what kind of risks dynamic pricing contains. Dynamic pricing is a model in which the price changes dynamically, based on the information related to pricing. Dynamic pricing methods are intended to clarify customers’ willingness to pay, and to price a product or a service based on the information to get more profit out of those customers, who are the most willing to pay, and to also keep the customers, who are least willing to pay. In dynamic pricing the price is specified by the product, service, segment or the customer. Segment and customer-specific dynamic pricing models can also be regarded as price discrimination.
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spellingShingle Holma, Matias Dynaaminen hinnoittelu verkkokaupoissa Dynaaminen hinnoittelu automaattinen hinnoittelu hintasyrjintä dynamic pricing automatic pricing price discrimination Tietojärjestelmätiede Information Systems Science
title Dynaaminen hinnoittelu verkkokaupoissa
title_full Dynaaminen hinnoittelu verkkokaupoissa
title_fullStr Dynaaminen hinnoittelu verkkokaupoissa Dynaaminen hinnoittelu verkkokaupoissa
title_full_unstemmed Dynaaminen hinnoittelu verkkokaupoissa Dynaaminen hinnoittelu verkkokaupoissa
title_short Dynaaminen hinnoittelu verkkokaupoissa
title_sort dynaaminen hinnoittelu verkkokaupoissa
title_txtP Dynaaminen hinnoittelu verkkokaupoissa
topic Dynaaminen hinnoittelu automaattinen hinnoittelu hintasyrjintä dynamic pricing automatic pricing price discrimination Tietojärjestelmätiede Information Systems Science
topic_facet Dynaaminen hinnoittelu Information Systems Science Tietojärjestelmätiede automaattinen hinnoittelu automatic pricing dynamic pricing hintasyrjintä price discrimination
url https://jyx.jyu.fi/handle/123456789/52030 http://www.urn.fi/URN:NBN:fi:jyu-201611254793
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