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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tuhkala, Veera", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-11-25T14:43:04Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-11-25T14:43:04Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1643938", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/52027", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internet ja lukuisat online-kanavat ja -foorumit ovat mahdollistaneet reaaliaikaisen kom-mentoinnin l\u00e4hes jokaiselle ja n\u00e4in yleis\u00f6ist\u00e4 ja sis\u00e4ll\u00f6n kuluttajista on tullut sis\u00e4ll\u00f6ntuottajia. Sis\u00e4ll\u00f6t voivat my\u00f6s ohjailla kuluttajien k\u00e4ytt\u00e4ytymist\u00e4. Kuluttajien tuottaman sis\u00e4ll\u00f6n suuri m\u00e4\u00e4r\u00e4 on johtanut siihen, ett\u00e4 online-sis\u00e4lt\u00f6jen luotettavuuden arvioimisesta on tullut entist\u00e4 t\u00e4rke\u00e4mp\u00e4\u00e4 ja organisaatioiden t\u00e4ytyy ennakoida ja hallita heit\u00e4 k\u00e4sittelev\u00e4\u00e4 verkkokeskustelua. Tavallisten ihmisten kirjoittamat word of mouth -arviot verkossa koetaan usein luotettavammiksi kuin markkinointitekstit ja mainonta. Lis\u00e4ksi yksil\u00f6iden v\u00e4linen verkkokeskustelu on usein empaattisempaa kuin vastaava viranomaisviestint\u00e4.\r\n\r\nT\u00e4m\u00e4 tutkimus keskittyy merkitt\u00e4v\u00e4\u00e4n terveyden ja hyvinvoinnin teemaan: rokotteisiin. Tutkimuksen tavoitteena on ymm\u00e4rt\u00e4\u00e4 verkkokommenttien luotettavuutta, l\u00e4hteiden k\u00e4ytt\u00f6\u00e4 sek\u00e4 auktoriteetin muodostumista ja tutkia millaisia luotettavuustekij\u00f6it\u00e4 verkon HPV-rokotekeskustelun kommenteista voidaan tunnistaa. Tapaustutkimuksen aineistoksi valittiin suomalaisilla online-foorumeilla vuosina 2013\u20132016 k\u00e4yty\u00e4 HPV-rokotekeskustelua. Tutkimus toteutettiin monitoroimalla 752 kommenttia teorial\u00e4ht\u00f6iseen sis\u00e4ll\u00f6nanalyysiin pohjautuen.\r\n\r\nT\u00e4m\u00e4 tutkimus osoittaa, ett\u00e4 osallistujat arvostavat puolueetonta kommentointia, jossa v\u00e4it-teet on perusteltu tieteellisesti luotettavilla l\u00e4hteill\u00e4. Osallistujat kritisoivat toistensa kom-mentointia ja etsiv\u00e4t oikeita vastauksia. Viranomaiset n\u00e4hd\u00e4\u00e4n sek\u00e4 positiivisessa ett\u00e4 negatiivisessa valossa, mutta henkil\u00f6kohtaisten kokemusten jakaminen ja empaattinen keskustelu muiden kanssa j\u00e4\u00e4 pieneen osaan. N\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 organisaatiot eiv\u00e4t itse olleet l\u00e4sn\u00e4 foorumeilla ja j\u00e4ttiv\u00e4t n\u00e4in hy\u00f6dynt\u00e4m\u00e4tt\u00e4 tilaisuuden ottaa osaa keskusteluun.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internet and various online channels and forums have enabled real-time online commentary for almost everyone and audiences and content consumers can be also content producers. Content can also affect on how people act. High amount of user-generated content means that credibility evaluation has become increasingly important and organizations must manage online commentary as well as be pro-active with their communications. Word of mouth reviews made by \u201cpeople like me\u201d are often seen more credible as they come from normal people not from advertisers or marketers and offer a possibility to more empathic communication compared to communication made by authorities.\r\n\r\nThis research focuses on a topic with relevance for health and welfare: vaccines. The aim of this research is to understand credibility of online comments, use of sources and authorities and which reliability factors are recognized in online comments about HPV vaccines. As a case study, the online discussion around the HPV-vaccines in Finnish online forums in 2013\u20132016 was chosen. The research is implemented through social media monitoring and 752 online comments from two different online forums were coded using theory-based con-tent analysis as a basis for interpretations.\r\n\r\nThis research shows that objective and research-based comments with reliable sources are highly appreciated among attendants. People criticize each other\u2019s comments and seek \u201cthe truth\u201d. Authorities are seen both in positive and negative way but the role of personal experiences remains small as well as empathic conversation with other participants. It seems that organizations weren\u2019t present and missed an opportunity to take part into debate.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Veera Tuhkala (vematuhk) on 2016-11-25 14:43:04.129920. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-11-25T14:43:04Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611254791.pdf: 887525 bytes, checksum: 367152be7f6dc4a42a3d6e6d68d9f124 (MD5)\r\nlicense.html: 4846 bytes, checksum: 8adaff9df65eadc4da97da072f06cc5e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-11-25T14:43:04Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611254791.pdf: 887525 bytes, checksum: 367152be7f6dc4a42a3d6e6d68d9f124 (MD5)\r\nlicense.html: 4846 bytes, checksum: 8adaff9df65eadc4da97da072f06cc5e (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (70 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "auktoriteetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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