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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jaakkola, Anni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-11-16T20:42:40Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-11-16T20:42:40Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1643053", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51899", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena oli tutkia liikuntakeskus SatsElixian asiakkaiden kokeman arvon vaikutusta asiakastyytyv\u00e4isyyteen. Lis\u00e4ksi haluttiin selvitt\u00e4\u00e4 tyytyv\u00e4isyyden ja uskollisuuden v\u00e4list\u00e4 suhdetta testaamalla sit\u00e4 koettujen vaihtokustannusten sek\u00e4 vaihtoehtoisten palveluntarjoajien houkuttelevuuden mediaatiovaikutusten kautta.\r\n\r\nVaikka aiempia tutkimuksia asiakkaiden kokemasta arvosta sek\u00e4 tyytyv\u00e4isyyden ja uskollisuuden v\u00e4lisest\u00e4 suhteesta l\u00f6ytyi paljon, oli kuitenkin mielek\u00e4st\u00e4 tutkia k\u00e4sitteiden v\u00e4lisi\u00e4 suhteita juuri j\u00e4senyyteen perustuvien palvelujen kontekstissa testaamalla niiden lujuutta vaihtokustannusten ja vaihtoehtoisten palveluntarjoajien mediaatiovaikutuksilla. Teoriaosuudessa k\u00e4sitellyist\u00e4 keskeisist\u00e4 k\u00e4sitteist\u00e4 koettu arvo, tyytyv\u00e4isyys, uskollisuus, koetut vaihtokustannukset sek\u00e4 vaihtoehtoisten palveluntarjoajien houkuttelevuus koostettiin tutkimuksen pohjana k\u00e4ytetty integroitu tutkimusmalli, joka yhdisteli Wangin ym. (2004) tutkimuksen arvoulottuvuuksia Castron ym. (2014) luomaan tyytyv\u00e4isyyden ja uskollisuuden suhdetta testaavaan mediaatiomalliin. \r\n\r\nTutkimus toteutettiin kvantitatiivisin tutkimusmenetelmin. Tutkimusaineisto ker\u00e4ttiin s\u00e4hk\u00f6isell\u00e4 Webropol -kyselylomakkeella, joka l\u00e4hetettiin kaikille s\u00e4hk\u00f6postiosoitteensa luovuttaneille Elixia Sepp\u00e4l\u00e4n j\u00e4senasiakkaille. Aineiston analysointiin k\u00e4ytettiin Spss- ja Spss Amos 22.0 tilasto-ohjelmia. Tutkimustuloksista k\u00e4vi ilmi, ett\u00e4 l\u00e4hes kaikki tutkimusmallin k\u00e4sitteiden v\u00e4liset suhteet olivat eritt\u00e4in merkitsevill\u00e4 tasoilla. Kohtalaista vaihtokustannusten mediaatiovaikutusta havaittiin tyytyv\u00e4isyyden ja uskollisuuden v\u00e4lill\u00e4, mutta vaihtoehtoisten palveluntarjoajien osalta sit\u00e4 ei havaittu ollenkaan. Tutkimuksen tulokset tukevat p\u00e4\u00e4osin aiempia tutkimustuloksia, joskin pieni\u00e4 eroavaisuuksia aiempiin tutkimuksiin voidaan l\u00f6yt\u00e4\u00e4. Tutkimusmallin toimivuutta ja tulosten luotettavuutta olisi kuitenkin voitu parantaa suuremmalla otoskoolla, sill\u00e4 tutkimusmallia jouduttiin muokkaamaan joidenkin muuttujien liiallisen korrelaation vuoksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anni Jaakkola (aniisoja) on 2016-11-16 20:42:39.529432. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-11-16T20:42:40Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611164640.pdf: 1276228 bytes, checksum: f88b0958700efc57527a7f2d97a37fbf (MD5)\r\nlicense.html: 4858 bytes, checksum: 3458ee3a0b6328712e8ed1995a125cfc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-11-16T20:42:40Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611164640.pdf: 1276228 bytes, checksum: f88b0958700efc57527a7f2d97a37fbf (MD5)\r\nlicense.html: 4858 bytes, checksum: 3458ee3a0b6328712e8ed1995a125cfc (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (77 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "SatsElixia", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakasuskollisuuden muodostuminen j\u00e4senyyteen perustuvien palvelujen kontekstissa : Case SatsElixia", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201611164640", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvantitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-11-16T20:42:40Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liikuntakeskukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakasuskollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakastyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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