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[{"key": "dc.contributor.advisor", "value": "Valo, Maarit", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huttunen, Kaisa", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-11-14T12:42:31Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-11-14T12:42:31Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1642848", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51872", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n puheviestinn\u00e4n maisterintutkielman tavoitteena oli tuottaa uutta tietoa siit\u00e4, miten\r\nja mihin tarkoitukseen suomalainen kansalaisj\u00e4rjest\u00f6 k\u00e4ytt\u00e4\u00e4 Facebookia. Tutkielma\r\ntoteutettiin laadullisena tutkimuksena. Tutkimustavoitetta l\u00e4hestyttiin analysoimalla,\r\nmillaisia vuorovaikutuksen funktioita l\u00f6ytyi kansalaisj\u00e4rjest\u00f6n julkiselta Facebook-sivulta\r\nja suljetusta ryhm\u00e4st\u00e4 sek\u00e4 sit\u00e4, miten niist\u00e4 l\u00f6ydetyt tulokset erosivat toisistaan. Tutkimuskohteena oli suomalainen kansalaisj\u00e4rjest\u00f6, jonka j\u00e4senin\u00e4 on kaikenik\u00e4isi\u00e4\r\nsuomalaisia.\r\n\r\nJulkisen sivun viestien avulla kansalaisj\u00e4rjest\u00f6 pyrki yleisimmin saamaan ihmisi\u00e4\r\ntoimimaan j\u00e4rjest\u00f6n hyv\u00e4ksi. Viestien yleisin tavoite oli saada seuraajat ostamaan\r\nj\u00e4rjest\u00f6n myym\u00e4 tuote. Julkisen sivun kommenteissa puolestaan mielipiteen vaihtaminen\r\nkorostui selv\u00e4sti, mielipiteit\u00e4 jaettiin aina enemm\u00e4n kuin pyydettiin. Suljetun ryhm\u00e4n\r\npuolella niin viesteiss\u00e4 kuin kommenteissakin vaihdettiin yleisimmin informaatiota.\r\nJulkisella sivulla ja suljetulla ryhm\u00e4ll\u00e4 vaikuttikin olevan hyvin erilaiset funktiot\r\nkansalaisj\u00e4rjest\u00f6n viestinn\u00e4ss\u00e4.\r\n\r\nTulosten perusteella kansalaisj\u00e4rjest\u00f6n Facebookin k\u00e4ytt\u00f6 ei vaikuta kovinkaan\r\nstrategiselta, vaikka p\u00e4\u00e4asiassa julkisella sivulla julkaistuilla viesteill\u00e4 pyrittiin saamaan ihmisi\u00e4 toimimaan j\u00e4rjest\u00f6n hyv\u00e4ksi, mik\u00e4 on positiivista. Kansalaisj\u00e4rjest\u00f6 ei\r\nkuitenkaan julkaise viestej\u00e4 julkisella sivulla s\u00e4\u00e4nn\u00f6llisesti, eik\u00e4 jaa informaatiota\r\nomasta toiminnastaan. Informaatiota kyll\u00e4 vaihdetaan paljon suljetun ryhm\u00e4n puolella,\r\nmutta julkisella sivulla sit\u00e4 ei esiinny. Viestint\u00e4 Facebookissa ei ole kovinkaan\r\nvuorovaikutteista, sill\u00e4 kansalaisj\u00e4rjest\u00f6 ei reagoi julkisella sivulla seuraajiensa\r\nkommentteihin, eik\u00e4 pyri aktiivisesti vuorovaikutukseen seuraajien kanssa.\r\n\r\nT\u00e4m\u00e4n tutkimuksen tulokset antavat uutta tietoa siit\u00e4, miten suomalainen\r\nkansalaisj\u00e4rjest\u00f6 k\u00e4ytt\u00e4\u00e4 Facebookia. Tulosten avulla on mahdollista kehitt\u00e4\u00e4 kansalaisj\u00e4rjest\u00f6jen Facebookin k\u00e4ytt\u00f6\u00e4 entist\u00e4 strategisempaan ja vuorovaikutteisempaan suuntaan. Tulevaisuudessa olisi t\u00e4rke\u00e4\u00e4 saada lis\u00e4\u00e4 tutkimustietoa niin suomalaisten kuin kansainv\u00e4listenkin j\u00e4rjest\u00f6jen sosiaalisen median k\u00e4yt\u00f6st\u00e4, sill\u00e4 palvelut kehittyv\u00e4t ja muuttuvat todella nopeasti, joten my\u00f6s tutkimustieto vanhenee lyhyess\u00e4 ajassa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kaisa Huttunen (kaanhutt) on 2016-11-14 12:42:30.564668. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-11-14T12:42:31Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611144617.pdf: 486477 bytes, checksum: a9cb9611d79d33e59bc537f9e2689cc9 (MD5)\r\nlicense.html: 4882 bytes, checksum: 1608ecd3be9fdde90875d68bb87e9a06 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-11-14T12:42:31Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611144617.pdf: 486477 bytes, checksum: a9cb9611d79d33e59bc537f9e2689cc9 (MD5)\r\nlicense.html: 4882 bytes, checksum: 1608ecd3be9fdde90875d68bb87e9a06 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (59 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "puheviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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