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[{"key": "dc.contributor.advisor", "value": "Laajalahti, Anne", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nyk\u00e4nen, Anniina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-10-08T13:21:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-10-08T13:21:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1575539", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51567", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa tutkittiin X- ja Y-mediasukupolvien k\u00e4sityksi\u00e4\nterveysviestinn\u00e4n luotettavuudesta ja ristiriitaisuudesta internetiss\u00e4. Tutkimuksen\ntutkimuskysymykset olivat: 1. Mist\u00e4 asioista kokemus terveysviestinn\u00e4n luotettavuudesta\nsyntyy? Sek\u00e4 2. Miten ristiriitaiseen terveysviestint\u00e4\u00e4n suhtaudutaan? Tutkimuskysymyksi\u00e4\ntutkittiin vertailevasti X- ja Y-mediasukupolvien v\u00e4lill\u00e4. Lis\u00e4ksi tarkoituksena oli selvitt\u00e4\u00e4,\neroavatko terveysviestint\u00e4\u00e4n kohdistuvat k\u00e4sitykset kahden mediasukupolven v\u00e4lill\u00e4.\nTutkimus toteutettiin s\u00e4hk\u00f6isen\u00e4 kyselytutkimuksena, miss\u00e4 vastaajajoukko koostui 109\nhenkil\u00f6st\u00e4 (N=109). Vuonna 1964 - 1979 syntyneit\u00e4 (X-mediasukupolvi) oli aineistossa 43\nprosenttia (n=47) ja vuonna 1980 - 1995 syntyneit\u00e4 (Y-mediasukupolvi) oli aineistossa 57\nprosenttia (n=62). Aineistoa analysoitiin sek\u00e4 m\u00e4\u00e4r\u00e4llisesti ett\u00e4 laadullisesti.\nTuloksista k\u00e4vi ilmi, ett\u00e4 mediasukupolvien k\u00e4sitykset terveysviestinn\u00e4n luotettavuudesta ja\nristiriitaisuudesta ovat hyvin samansuuntaiset. Terveysviestinn\u00e4n luotettavuuden\nkokemisessa argumentoinnin eri muotoja pidettiin molemmissa mediasukupolvissa\nt\u00e4rkeimpin\u00e4 luotettavuuden rakentajina. Lis\u00e4ksi itsen\u00e4inen taustatutkinta ja vertaileminen\nmuihin nettisivuihin, tutkimuksiin tai sis\u00e4ll\u00f6n tuottajiin luotettavuuden arvioinnissa koettiin\nmerkitt\u00e4v\u00e4n\u00e4 luottamuksen rakentajana terveysviestinn\u00e4ss\u00e4.\nRistiriitaiseen terveysviestint\u00e4\u00e4n mediasukupolvet arvioivat suhtautuvansa neutraalisti tai\npositiivisesti. T\u00e4m\u00e4 tulos poikkeaa aikaisemmasta tutkimuskirjallisuudesta, sill\u00e4 Han ym.\n2006, 66 sek\u00e4 Covello ja Peters (2002, 392) toteavat ristiriitaisen terveysviestinn\u00e4n aiheuttavan\nnegatiivisia tunteita yksil\u00f6ss\u00e4. Toisaalta laadullisessa analyysiss\u00e4 aineistosta tunnistettiin\nkolme terveysviestinn\u00e4n ristiriitaisuuteen eritavoin suhtautuvaa tyyppikuluttajaa, joita ovat\nmediaan turhautunut terveysviestinn\u00e4n kuluttaja, terveysviranomaisiin negatiivisesti\nsuhtautuva terveysviestinn\u00e4n kuluttaja sek\u00e4 ymm\u00e4rt\u00e4v\u00e4sti ristiriitaiseen terveysviestint\u00e4\u00e4n\nsuhtautuva kuluttaja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anniina Nyk\u00e4nen (anidmany) on 2016-10-08 13:21:04.960050. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-10-08T13:21:05Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201610084302.pdf: 4677268 bytes, checksum: 2a2aca63d9e0888e0aa990d9d6044199 (MD5)\nlicense.html: 4847 bytes, checksum: f46ea00341db9c1ec7eb1c2b47fe1b10 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-10-08T13:21:05Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201610084302.pdf: 4677268 bytes, checksum: 2a2aca63d9e0888e0aa990d9d6044199 (MD5)\nlicense.html: 4847 bytes, checksum: f46ea00341db9c1ec7eb1c2b47fe1b10 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (103 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mediasukupolvet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4sityksi\u00e4 terveysviestinn\u00e4n luotettavuudesta ja ristiriitaisuudesta internetiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201610084302", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-10-08T13:21:06Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luotettavuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ristiriidat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "X-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Y-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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