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[{"key": "dc.contributor.author", "value": "Ajo, Eino", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-09-20T18:57:48Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-09-20T18:57:48Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1574702", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51413", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 ty\u00f6ss\u00e4 tutkitaan lehtien k\u00e4ytt\u00e4m\u00e4\u00e4 jalkapallokielt\u00e4 ja sen metaforia. Ty\u00f6ss\u00e4 vertaillaan saksalaisten ja suomalaisten lehtien k\u00e4ytt\u00e4mi\u00e4 metaforia. \r\n\r\nMateriaalina k\u00e4ytin artikkeleita suomalaisista Helsingin Sanomista ja Ilta-Sanomista sek\u00e4 saksalaisista lehdist\u00e4 Der Kicker ja Die S\u00fcddeutsche Zeitung. Artikkelit k\u00e4sittelev\u00e4t vuoden 2013 Mestarien liigan v\u00e4lier\u00e4otteluita. Tutkimus toteutettiin k\u00e4ytt\u00e4en laadullista sis\u00e4ll\u00f6nanalyysi\u00e4. Analyysi perustuu jaotteluun, jossa k\u00e4ytet\u00e4\u00e4n eri metaforatyyppej\u00e4: kehollisia, strukturaalisia ja historiallis-kulttuurisia metaforia sek\u00e4 metaforisia sanontoja. Teoriaosassa esitell\u00e4\u00e4n my\u00f6s eri metaforateorioita sek\u00e4 jalkapallokielt\u00e4 lyhyesti my\u00f6s sosiolingvistiikan n\u00e4k\u00f6kulmasta.\r\n\r\nVastoin oletustani metaforia esiintyi suhteellisesti enemm\u00e4n suomalaisissa kuin saksalaisissa lehdiss\u00e4. Saksalaisissa lehdiss\u00e4 v\u00e4lierist\u00e4 toki kirjoitettiin enemm\u00e4n, mutta metaforien v\u00e4h\u00e4isempi k\u00e4ytt\u00f6 johtunee siit\u00e4, ett\u00e4 saksalaisissa lehdiss\u00e4 aiheesta kirjoitetaan analyyttisemmin ja perusteellisemmin. Suomessa lukijakunta on pienempi, ja artikkelit keskittyv\u00e4t enemm\u00e4n otteluista raportointiin, mik\u00e4 osaltaan selitt\u00e4nee runsaampaa metaforien k\u00e4ytt\u00f6\u00e4 ja sen my\u00f6t\u00e4 tekstin el\u00e4v\u00f6itt\u00e4mist\u00e4. Sotametaforia k\u00e4ytettiin kummassakin kieless\u00e4, suomessa enemm\u00e4n ja dramaattisemmin. Saksalaisessa materiaalissa oli enemm\u00e4n kulttuuriin, kuten teatteriin, liittyvi\u00e4 metaforia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Eino Ajo (einoajo) on 2016-09-20 18:57:48.097068. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-09-20T18:57:48Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201609204155.pdf: 1119032 bytes, checksum: d7ff9712f73abdcee60c7e7210ba15e4 (MD5)\r\nlicense.html: 4877 bytes, checksum: 25b979f2adc2ace9c15a5a34ed2bc43b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-09-20T18:57:48Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201609204155.pdf: 1119032 bytes, checksum: d7ff9712f73abdcee60c7e7210ba15e4 (MD5)\r\nlicense.html: 4877 bytes, checksum: 25b979f2adc2ace9c15a5a34ed2bc43b (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (73 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "deu", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Fu\u00dfballsprache", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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