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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vuolle, Niko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-09-20T14:38:17Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-09-20T14:38:17Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51412", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus k\u00e4sittelee digitalisaatiota ja sen vaikutusta kuluttajak\u00e4ytt\u00e4ytymiseen. Digitalisaatio on 2000-luvun alun suurimpia muutosvoimia ja se aiheuttaa muutosta my\u00f6s ihmisten tavoissa toimia kuluttajina. Digitalisaatio sek\u00e4 muuttaa perinteist\u00e4 kuluttajak\u00e4ytt\u00e4ytymisen mallia ett\u00e4 luo kuluttajille uusia mahdollisuuksia uusien tuotteiden ja ostoymp\u00e4rist\u00f6jen muodossa. Tutkimus on toteutettu kirjallisuuskatsauksena ja tutkimuksessa selvitet\u00e4\u00e4n saatavilla olevan materiaalin pohjalta, ett\u00e4 mit\u00e4 digitalisaatiosta ja sen vaikutuksesta kuluttajak\u00e4ytt\u00e4ytymiseen on kirjoitettu. Digitalisaatio m\u00e4\u00e4ritell\u00e4\u00e4n eri l\u00e4hteiss\u00e4 eri tavoin, mutta yhteenvetona voidaan todeta, ett\u00e4 digitalisaatio pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n teknologian lis\u00e4\u00e4ntyneen k\u00e4yt\u00f6n, sosioteknisen muutoksen sek\u00e4 tuotteiden, palveluiden ja prosessien digitalisoinnin eli aiemmin analogisten asioiden muuttamisen digitaaliseen muotoon. Kuluttajat ovat siirtyneet digitaaliseen kaupank\u00e4yntiymp\u00e4rist\u00f6\u00f6n matalien hintojen, k\u00e4yt\u00f6n helppouden, laajan tuotevalikoiman ja helposti saatavilla olevan tuotetiedon vuoksi. My\u00f6s yritykset n\u00e4kev\u00e4t digitalisaatiossa etuja, sill\u00e4 entist\u00e4 laajempi asiakaskunta on helpommin saavutettavissa suhteessa pienemmin kustannuksin. Digitalisaation seurauksena perinteiset kivijalkakaupat ovat alkaneet siirty\u00e4 myym\u00e4\u00e4n tuotteitaan verkkokauppoihin, mutta digitalisaatio on mahdollistanut my\u00f6s uudenlaisia tuotteita: digitaaliset sis\u00e4ll\u00f6t. Digitaalisten sis\u00e4lt\u00f6jen markkinat pit\u00e4v\u00e4t kuitenkin sis\u00e4ll\u00e4\u00e4n omat haasteensa, kuten piratismin. Osa perinteisist\u00e4 kuluttajak\u00e4ytt\u00e4ytymisen teorioista p\u00e4tev\u00e4t sellaisenaan digitalisaation muovaamassa markkinaymp\u00e4rist\u00f6ss\u00e4, mutta joidenkin teorioiden kohdalla kuluttajak\u00e4ytt\u00e4ytymisen on todettu olevan erilaista digitaalisessa ymp\u00e4rist\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study is about digitalization and how it impacts on consumer behavior. Digitalization as a phenomenon is one of the largest contributors in people\u2019s everyday lives at the beginning of the 21th century, as it also changes the way people act as consumers. Digitalization both changes the traditional consumer behaviour model and enables new possible forms of products and shopping environments to consumers. The study is made as a literature review. The pur-pose of the study was to find out what have been written about digitalization and how it impacts on consumer behavior. Digitalization is usually defined dif-ferent ways in different sources but it can be said that digitalization includes for example increased use of technology and digitizing of goods and processes. Consumers have transferred to a digital marketing environment because of low trading prices, easy usement, wide range of products and easily accessible product information. Also enterprises see the benefits of the digitalization, be-cause it is easier to achieve even wider customer base in relation to a lower cost. As a result of the digitalization traditional stores have begun to transfer to sell their products in online stores, but the digitalization has also enabled new kinds of products: the digital content. However, the market for digital content en-compass its own challenges, such as piracy. Some of the traditional consumer behavior theories apply as they stand in the market environment shaped by the digitalization, but with some of these theories consumer behavior has been found to be different in the digital environment.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Niko Vuolle (nichvuol) on 2016-09-20 14:38:16.555888. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-09-20T14:38:16Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201609204154.pdf: 621986 bytes, checksum: 8af444d961ad097dc69108c6b6843fff (MD5)\nlicense.html: 4790 bytes, checksum: ee9c0c70b50b0b0658d834d7629484e8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-09-20T14:38:17Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201609204154.pdf: 621986 bytes, checksum: 8af444d961ad097dc69108c6b6843fff (MD5)\nlicense.html: 4790 bytes, checksum: ee9c0c70b50b0b0658d834d7629484e8 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elektroninen liiketoiminta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen ostoymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Digitalisaation vaikutus kuluttajak\u00e4ytt\u00e4ytymiseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201609204154", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-09-20T14:38:17Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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