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[{"key": "dc.contributor.advisor", "value": "Luoma, Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aarnio, Mikko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-09-01T11:10:46Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-09-01T11:10:46Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1573184", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51160", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "S\u00e4hk\u00f6inen kirja ei ole yleistynyt odotetulla tavalla. Tutkimuksen tavoitteena oli selvitt\u00e4\u00e4, millaisia syit\u00e4 potentiaaliset k\u00e4ytt\u00e4j\u00e4t kertovat sille, etteiv\u00e4t k\u00e4yt\u00e4 s\u00e4hk\u00f6ist\u00e4 kirjaa vapaa-ajan lukuharrastuksessa. Tutkimuksen aineistona oli kahdeksan haastattelua, jotka toteutettiin teemahaastatteluna. Haastateltavat valittiin sill\u00e4 perusteella, ett\u00e4 he eiv\u00e4t olleet k\u00e4ytt\u00e4neet s\u00e4hk\u00f6ist\u00e4 kirjaa tai olivat keskeytt\u00e4neet niiden k\u00e4yt\u00f6n. Aineistoa analysoitiin teemoittelun ja laskemisen avulla. Lis\u00e4ksi tarkasteltiin, miss\u00e4 vaiheessa innovaation omaksumisprosessia s\u00e4hk\u00f6inen kirja hyl\u00e4ttiin ja mitk\u00e4 tekij\u00e4t voisivat vaikuttaa niiden my\u00f6hemp\u00e4\u00e4n omaksumiseen.\r\n\r\nTutkimuksen mukaan yleisin s\u00e4hk\u00f6isen kirjan hylk\u00e4\u00e4misen syy oli liian korkea hinta. Toinen merkitt\u00e4v\u00e4 syy oli lukukokemus, jonka arveltiin olevan s\u00e4hk\u00f6isess\u00e4 kirjassa huonompi. Painettu kirja koettiin miellytt\u00e4v\u00e4mm\u00e4ksi k\u00e4ytt\u00e4\u00e4, sen lukeminen oli el\u00e4myksellisemp\u00e4\u00e4 ja siihen oli helpompi keskitty\u00e4. Kolmas suurimman osan mainitsema syy oli lukulaitteen ominaisuudet, jotka h\u00e4iritsev\u00e4t lukemista. Nelj\u00e4nten\u00e4 esiin noussut syy oli aiemmat negatiiviset kokemukset s\u00e4hk\u00f6isist\u00e4 kirjoista t\u00f6iss\u00e4 tai opinnoissa. Useissa haastatteluissa tuli jollain tavalla ilmi my\u00f6s digitaalinen omaisuus. Haastatellut kokivat, ettei digitaalinen omaisuus ollut yht\u00e4 arvokasta, pysyv\u00e4\u00e4 ja todellista. My\u00f6s kirjojen lainaaminen ja myyminen nousivat esiin sek\u00e4 digitaalisen omaisuuden ett\u00e4 lukuharrastuksen n\u00e4k\u00f6kulmasta.\r\n\r\nL\u00e4hes kaikki haastatellut olivat hyl\u00e4nneet s\u00e4hk\u00f6isen kirjan ennen niiden kokeilua. Kaksi haastateltua oli kokeillut niit\u00e4, mutta keskeytt\u00e4nyt k\u00e4yt\u00f6n. Haastatteluissa nousi esiin tekij\u00f6it\u00e4, joiden muuttuessa haastatellut voisivat ajatella kokeilevansa s\u00e4hk\u00f6ist\u00e4 kirjaa. T\u00e4llaisia olivat hintojen halpeneminen, kasvava valikoima, helppok\u00e4ytt\u00f6isyyden parantuminen sek\u00e4 teknologian kehittyminen. Tulokset ovat hy\u00f6dynnett\u00e4viss\u00e4 jatkotutkimuksessa aiheen laajempaa kartoitusta varten sek\u00e4 antavat viitteit\u00e4 k\u00e4yt\u00e4nn\u00f6n markkinointiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Electronic book has not been adopted as expected. The aim of this study was to determine reasons of potential users for not using e-book in leisure reading. The research material consisted of eight interviews, which were carried out as theme interviews. Interviewees were selected based on the grounds that they had not used e-book or had discontinued its use. Another aim was to deter-mine in which phase of the innovation-decision process the e-book was rejected and which factors could affect their later adoption.\r\n\r\nThe results showed that the most common reason for rejection of e-book was too high price. Another important reason was that the reading experience of electronic book was thought to be inferior to reading experience of printed book. Printed book was considered more pleasant to use, more experiential and easier to concentrate on. Third reason that was mentioned by majority of interviewees was the properties of e-reader hardware that were seen disturbing reading. Fourth important reason was previous negative experiences with e-books at work or when studying. Also themes related to digital assets surfaced in many interviews. The interviewees felt that digital assets were not as valuable, lasting and real. Also lending, borrowing and selling books were highlighted in interviews from the perspective of digital assets and leisure reading.\r\n\r\nAlmost all of interviewees had abandoned e-book before trying it. Two interviewees had tried them but they had discontinued use. The interviews brought up that factors such as cheaper prices, bigger selection of books, improved ease of use and technological developments could influence decision to try e-books. The results can be utilized in further studies and wider survey of the subject as well as in e-book marketing.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mikko Aarnio (mipeaarn) on 2016-09-01 11:10:45.839541. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-09-01T11:10:46Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201609013937.pdf: 908902 bytes, checksum: 54a5ec85217ad37d2f18c5ab8c1d4b56 (MD5)\r\nlicense.html: 4793 bytes, checksum: 9df2a31ab003de699b9b25a6679bb1ce (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-09-01T11:10:46Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201609013937.pdf: 908902 bytes, checksum: 54a5ec85217ad37d2f18c5ab8c1d4b56 (MD5)\r\nlicense.html: 4793 bytes, checksum: 9df2a31ab003de699b9b25a6679bb1ce (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (86 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "s\u00e4hk\u00f6inen kirja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaation omaksuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaation hylk\u00e4\u00e4mi-nen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologian omaksuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "lukuharrastus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "S\u00e4hk\u00f6isten kirjojen hylk\u00e4\u00e4misen syyt", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201609013937", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Teemahaastattelu", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-09-01T11:10:47Z", "language": "", "element": "date", 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"yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teknologinen kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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