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brands
customers
electronic commerce
purchase decisions
branding
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p3294
http://www.yso.fi/onto/yso/p9457
http://www.yso.fi/onto/yso/p28108
http://www.yso.fi/onto/yso/p25981
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Saukko, Tiia
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
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Saukko, Tiia
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Saukko, Tiia
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Saukko, Tiia
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Customer decision process
customer brand engagement
online
interaction
fluctuation
asiakkaat
vuorovaikutus
vaihtelu
ostopäätökset
brändit
verkkokauppa
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
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Role of the online environment and the fluctuation of customer brand engagement
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
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Paths to purchase
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paths to purchase the role of the online environment and the fluctuation of customer brand engagement
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the role of the online environment and the fluctuation of customer brand engagement
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
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Customer decision process
customer brand engagement
online
interaction
fluctuation
asiakkaat
vuorovaikutus
vaihtelu
ostopäätökset
brändit
verkkokauppa
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Customer decision process
asiakkaat
brändit
customer brand engagement
fluctuation
interaction
online
ostopäätökset
vaihtelu
verkkokauppa
vuorovaikutus
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http://www.urn.fi/URN:NBN:fi:jyu-201608213832
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