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[{"key": "dc.contributor.author", "value": "Kr\u00f6ger, Johannes", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-07-19T08:21:23Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-07-19T08:21:23Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1562622", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50872", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tiivistelm\u00e4 \u2013 Abstract\r\nYritysten strategiat sis\u00e4lt\u00e4v\u00e4t perinteisesti selke\u00e4n suunnitelman siit\u00e4, mit\u00e4 yritys pyrkii\r\nsaavuttamaan. T\u00e4st\u00e4 huolimatta tutkimukset ovat osoittaneet, ett\u00e4 jopa puolet\r\nsuunnitelluista strategioista ep\u00e4onnistuu huonosti toteutetun strategian\r\ntoimeenpanoprosessin seurauksen.\r\nT\u00e4ss\u00e4 tutkimuksessa on tarkasteltu strategian toimeenpanoprosessia\r\nkuluttajamarkkinoilla toimivassa kodintekniikkayrityksess\u00e4. Tutkimuksen tarkoituksena\r\non ollut muodostaa ymm\u00e4rrys niist\u00e4 prosesseista ja toimenpiteist\u00e4, joiden seurauksena\r\nyrityksen strategian keskeinen sis\u00e4lt\u00f6 muuttuu k\u00e4yt\u00e4nn\u00f6n toimiksi. Tutkimuksessa on\r\nt\u00e4m\u00e4n lis\u00e4ksi pyritty tutkimaan organisaation eri tasojen n\u00e4kemyksi\u00e4\r\ntoimeenpanoprosessiin liittyen, l\u00f6yt\u00e4m\u00e4\u00e4n niist\u00e4 ristiriitoja ja muodostamaan niiden\r\nperusteella tulkintoja. Tutkimuksessa ei ole k\u00e4ytetty valmista teoreettista viitekehyst\u00e4,\r\nvaan se on muodostettu aiempaan kirjallisuuteen ja tieteelliseen tutkimukseen\r\npohjautuen t\u00e4m\u00e4n tutkimuksen p\u00e4\u00e4m\u00e4\u00e4ri\u00e4 silm\u00e4ll\u00e4 pit\u00e4en.\r\nTutkimus on metodologialtaan laadullinen tapaustutkimus. Aineiston ker\u00e4\u00e4minen on\r\nsuoritettu hy\u00f6dynt\u00e4en puolistrukturoituja teemahaastatteluja, jotka on suoritettu\r\nkohdeyrityksen kolmelle eri organisaatiotasolle. Tutkimuksen tulosten perusteella\r\nvoidaan todeta myyntistrategian toimeenpanoprosessin olevan t\u00e4m\u00e4n tapauksen\r\nkontekstissa myynnin johtamisen, yrityksen prosessien ja henkil\u00f6st\u00f6n vuorovaikutusta.\r\nSuurimmat ristiriidat n\u00e4ytt\u00e4isiv\u00e4t t\u00e4m\u00e4n tapauksen kontekstissa liittyv\u00e4n\r\npalkitsemisj\u00e4rjestelmien ja suorituksen mittaamisen k\u00e4yt\u00e4nt\u00f6ihin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Johannes Kr\u00f6ger (joalkrog) on 2016-07-19 08:21:22.863786. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-07-19T08:21:23Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201607193637.pdf: 2819550 bytes, checksum: 9d36b9624a7361764ce9e8b10b4cd28d (MD5)\r\nlicense.html: 1166 bytes, checksum: f29f90ab0adb897cbf81e63899faa12e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-07-19T08:21:23Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201607193637.pdf: 2819550 bytes, checksum: 9d36b9624a7361764ce9e8b10b4cd28d (MD5)\r\nlicense.html: 1166 bytes, checksum: f29f90ab0adb897cbf81e63899faa12e (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (104 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "strategian toimeenpano", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "myyntistrategia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "myynnin johtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajamarkkinat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suunnitelmasta k\u00e4yt\u00e4nt\u00f6\u00f6n : myyntistrategian toimeenpanoprosessi kodintekniikkayrityksess\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Myyntistrategian toimeenpanoprosessi kodintekniikkayrityksess\u00e4", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201607193637", 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Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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