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[{"key": "dc.contributor.advisor", "value": "Wilska, Terhi-Anna", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "P\u00e4\u00e4kk\u00f6nen, Marianne", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-07-15T17:00:28Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-07-15T17:00:28Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1562612", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50866", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tiivistelm\u00e4 \u2013 Abstract\nPro gradu-tutkielmassani tarkoituksena oli selvitt\u00e4\u00e4 suomalaisten mielikuvia luksuksesta ja l\u00f6ytyyk\u00f6 Suomesta kuluttajatyyppej\u00e4, jotka ovat yhteydess\u00e4 luksuskuluttamiseen. Lis\u00e4ksi tutkittiin selitt\u00e4v\u00e4tk\u00f6 sosiodemografiset tekij\u00e4t luksuskuluttamista. Tutkielmassa selvitettiin my\u00f6s, kuinka yleist\u00e4 luksuskuluttaminen on Suomessa. \nAineistona k\u00e4ytettiin Erika 2020 \u2013 tulevaisuuden kuluttaja survey- aineistoa. Sielt\u00e4 valikoitiin v\u00e4itt\u00e4mi\u00e4 luksuksesta ja omista kulutustottumuksistaan viimeisen 12 kuukauden ajalta. Asennev\u00e4itt\u00e4mi\u00e4 oli yhteens\u00e4 32 kappaletta, joita analysoitiin faktorianalyysin ja kaksisuuntaisen varianssianalyysin avulla. \nTuloksista selvisi, ett\u00e4 suomalaisten mielikuvat luksuksesta t\u00e4yttiv\u00e4t perinteiden luksuksen kriteerit. Luksuksena ajateltiin muun muassa laadukkaita tuotteita ja tunnettuja tuotemerkkej\u00e4. Luksuksella haettiin nautintoa el\u00e4m\u00e4\u00e4n sek\u00e4 se koettiin osana el\u00e4m\u00e4ntyyli\u00e4. Lis\u00e4ksi mielikuvat luksuksesta olivat arkisempia asioita, kuten ravintolassa sy\u00f6minen ja matkustaminen. Tulosten perusteella n\u00e4m\u00e4 mielikuvat olivat 18-34-vuotiailla naisilla. Aineistosta k\u00e4vi ilmi, ett\u00e4 Suomessa on statushakuinen, laatutietoinen sek\u00e4 wellness-kuluttajatyyppi. Todenn\u00e4k\u00f6isempi\u00e4 luksuskuluttajia olivat 18\u201334-vuotiaat ylemm\u00e4n yhteiskuntaluokan henkil\u00f6t. Tulokset my\u00f6s osoittivat, ett\u00e4 luksuskuluttaminen ei ole kovin yleist\u00e4 Suomessa, vaikka kuluttajilla olisi varaa kuluttaa ylellisyystuotteisiin. Suomalaiset kuluttajat my\u00f6s uskoivat oman kulutuksensa lis\u00e4\u00e4ntyv\u00e4n tulevaisuudessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Marianne P\u00e4\u00e4kk\u00f6nen (mpaakkon) on 2016-07-15 17:00:27.667335. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-07-15T17:00:28Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201607153628.pdf: 1200332 bytes, checksum: 1dc04ab1139e85bbcb9cd22716b4681e (MD5)\nlicense.html: 4807 bytes, checksum: 652e8d6b1bfe58e67f0350b5366632d1 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-07-15T17:00:28Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201607153628.pdf: 1200332 bytes, checksum: 1dc04ab1139e85bbcb9cd22716b4681e (MD5)\nlicense.html: 4807 bytes, checksum: 652e8d6b1bfe58e67f0350b5366632d1 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (65 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "luksus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luksuskuluttaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kerskakulutus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "status", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suomalainen kulutusyhteiskunta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suomalainen kuluttaja", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suomalaisten mielikuvia luksuksesta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201607153628", "language": 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