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[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi.", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Sillanp\u00e4\u00e4, Piia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-07-06T14:02:33Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-07-06T14:02:33Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1561923", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50742", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Muutoksen hyv\u00e4ksyminen on organisaatioiden selviytymisen kannalta hyvin t\u00e4rke\u00e4\u00e4 erityisesti nykyaikana, sill\u00e4 muutos on tullut pysyv\u00e4ksi osaksi organisaatioiden arki-p\u00e4iv\u00e4\u00e4. T\u00e4m\u00e4n tutkielman tavoitteena on k\u00e4sitteellist\u00e4\u00e4 muutos, jotta muutoksesta voidaan luoda ehe\u00e4 ja yhten\u00e4inen kokonaisuus. Tutkielma koostuu muutoksen, muutosjohtamisen ja muutosviestinn\u00e4n tarkastelusta laadullisen sis\u00e4ll\u00f6nanalyysin kautta. Tutkielmassa on rakennettu teoreettinen viitekehys muutokselle Harvardin yliopiston professorin, John Kotterin, kahdeksan vaiheisen suunnitellun muutoksen teoriaan pohjautuen. Teoreettisen viitekehyksen sopivuutta nykyaikana vallitsevaan muutoskeskusteluun on analysoitu suomalaisten talouslehtien www-sivuilla vuosina 2012-2016 ilmestyneiden artikkeleiden avulla. Aineiston avulla on haluttu l\u00f6yt\u00e4\u00e4 ymm\u00e4rryst\u00e4, millaista muutoskeskustelua nykyinen suomalainen talouslehdist\u00f6 on rakentanut muutoksesta.\n Tutkimuksessa huomattiin, ett\u00e4 muutos miellet\u00e4\u00e4n suomalaisessa talouslehdist\u00f6ss\u00e4 rakennetussa keskustelussa edelleenkin vaiheittaisena prosessina, mutta muutoskeskustelussa korostuvat erin\u00e4iset teemat. Aineistossa esille nousseet muutoskeskustelussa vallitsevat aiheet ovat teemoiteltu ja aineistoissa esiintyneit\u00e4 teemoja k\u00e4sitell\u00e4\u00e4n tulososiossa. Nykyisess\u00e4 talouslehdist\u00f6ss\u00e4 rakennetussa muutoskeskustelussa vallitsee ajatus muutoksen n\u00e4kymisest\u00e4 jatkuvana. Organisaation on luotava muutoksen kulttuuri osaksi organisaatiokulttuuriaan, jotta organisaatio pysyy ketter\u00e4n\u00e4 ja pystyy vastaamaan muuttuvan toimintaymp\u00e4rist\u00f6n haasteisiin. My\u00f6s viestinn\u00e4n t\u00e4rkeys muutoksessa korostuu, sill\u00e4 digitalisoituminen on mahdollistanut uudet viestinn\u00e4nkanavat, joiden kautta johtajat johtavat organisaatiota. Informatiivisen viestinn\u00e4n avulla organisaatio pystyy my\u00f6s ehk\u00e4isem\u00e4\u00e4n muutosvastarintaa ja istuttamaan uudet ajatusmallit ja toimintatavat osaksi organisaationsa k\u00e4yt\u00e4nteit\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Piia Sillanp\u00e4\u00e4 (piiisill) on 2016-07-06 14:02:33.003534. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-07-06T14:02:33Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201607063516.pdf: 634269 bytes, checksum: 011c66367a8b5fad76486c0ae42c59bc (MD5)\nlicense.html: 4825 bytes, checksum: de78baab3370341bb6a36e934f37de92 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-07-06T14:02:33Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201607063516.pdf: 634269 bytes, checksum: 011c66367a8b5fad76486c0ae42c59bc (MD5)\nlicense.html: 4825 bytes, checksum: de78baab3370341bb6a36e934f37de92 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (54 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Muutos", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "muutosjohtaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "muutosviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Organisaatiomuutoskeskustelu suomalaisten talouslehtien sivuilla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201607063516", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, 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