Baltic Sea in Estonian and Finnish media discussed topics and stakeholders

In this paper the stakeholders and most discussed topics of Baltic Sea in the media are examined. Baltic Sea is a fragile ecosystem that provides variety of services to the locals. Not only the locals hold the stake, but also industries and governments. This paper aims to present the complexity of s...

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Main Author: Jaagus, Triin
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/50492
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author Jaagus, Triin
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Jaagus, Triin Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Jaagus, Triin Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
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description In this paper the stakeholders and most discussed topics of Baltic Sea in the media are examined. Baltic Sea is a fragile ecosystem that provides variety of services to the locals. Not only the locals hold the stake, but also industries and governments. This paper aims to present the complexity of stakeholder network and contradicting interests. Altogether 104 newspaper articles from Estonian and Finnish media on Baltic Sea were used as the data source and the concerning topics, themes and stakeholders were surveyed. The qualitative data was inserted to the textual analysis software QDA Miner 4 Lite. Three main topics were named according to the concept of three pillars of sustainability- economy, environment and society. Themes in these topics were also listed to further investigate the content of articles. Environment proved to be most presented topic whereas widely discussed themes were pollution and co-operation. It was also noted that country, newspaper and time of publishing had impact on the content. The stakeholder analysis was conducted by creating MAW-model and influence diagram for the listed stakeholders. In this research the main results on stakeholders were the list of stakeholders, their relevancy and connections between them. The thesis contributes to the understanding of the complexity of interests hold in the Baltic Sea and the need for integrated and international management approach. Media analysis approach indicates how Baltic Sea issues are presented to the public and which topics and stakeholders are most relevant based on media’s presentation.
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spellingShingle Jaagus, Triin Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders Baltic Sea ecosystem services environmental management sustainability stakeholder approach Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 ekosysteemipalvelut ympäristöjohtaminen kestävyys kestävä kehitys sidosryhmät media Itämeri Suomi Viro
title Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders
title_full Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders
title_fullStr Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders
title_full_unstemmed Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders
title_short Baltic Sea in Estonian and Finnish media
title_sort baltic sea in estonian and finnish media discussed topics and stakeholders
title_sub discussed topics and stakeholders
title_txtP Baltic Sea in Estonian and Finnish media : discussed topics and stakeholders
topic Baltic Sea ecosystem services environmental management sustainability stakeholder approach Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 ekosysteemipalvelut ympäristöjohtaminen kestävyys kestävä kehitys sidosryhmät media Itämeri Suomi Viro
topic_facet 20425 Baltic Sea Corporate Environmental Management Itämeri Suomi Viro Yritysten ympäristöjohtaminen ecosystem services ekosysteemipalvelut environmental management kestävyys kestävä kehitys media sidosryhmät stakeholder approach sustainability ympäristöjohtaminen
url https://jyx.jyu.fi/handle/123456789/50492 http://www.urn.fi/URN:NBN:fi:jyu-201606203251
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