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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Koskinen, Hanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-06-08T14:33:29Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-06-08T14:33:29Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1542907", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50207", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestinn\u00e4n merkitys organisaatiossa korostuu dynaamisessa toimintaymp\u00e4rist\u00f6ss\u00e4, sill\u00e4 viestint\u00e4ammattilaisen ydinosaamiseen kuuluvat hyv\u00e4t konfliktin hallintakyvyt sek\u00e4 sidosryhm\u00e4taidot. Silti viestint\u00e4ammattilaiset joutuvat edelleen paikoittain varjoon organisaation strategisista toimijoista puhuttaessa ja t\u00e4m\u00e4 saattaa johtaa esimerkiksi heikompaan budjetointiin sek\u00e4 v\u00e4h\u00e4isiin vaikuttamismahdollisuuksiin. \r\n\r\nTutkimuksen tavoitteena oli lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 strategisen viestinn\u00e4n k\u00e4sitteest\u00e4 ja tuoda tuoreita n\u00e4k\u00f6kulmia viestint\u00e4ammattilaisten asemaan organisaatiossa. Tutkimuskysymyksiss\u00e4 pohdittiin viestint\u00e4ammattilaisen strategista roolia, strategisen viestinn\u00e4n m\u00e4\u00e4ritelm\u00e4\u00e4 sek\u00e4 viestint\u00e4ammattilaisen asemaan vaikuttavia tekij\u00f6it\u00e4. Tutkimus toteutettiin laadullisena tutkimuksena teemahaastatteluna ja analysoitiin teemoittelemalla sek\u00e4 diskurssianalyysia my\u00f6t\u00e4illen. Tutkimusaineisto koostui kuudesta esimiesasemassa olevista tai olleista viestint\u00e4ammattilaisista. Haastateltavista kaksi edustivat yksityist\u00e4 sektoria, kaksi julkista sektoria ja kaksi kolmatta sektoria. \r\n\r\nTulosten perusteella viestij\u00e4n strategisen roolin painopisteit\u00e4 pit\u00e4isi tarkastella enemm\u00e4n tavoitteiden kuin teht\u00e4vien kautta. Strateginen viestint\u00e4 n\u00e4hd\u00e4\u00e4n koko organisaation tasolla tapahtuvana viestint\u00e4n\u00e4, joka luo ja edist\u00e4\u00e4 organisaation strategiaa. Johtoryhm\u00e4paikka ei ole takeena viestinn\u00e4n strategisuudelle, mutta se toimii merkitt\u00e4v\u00e4n\u00e4 etuna tehokkaalle ty\u00f6skentelylle. Johtoryhm\u00e4paikan merkityst\u00e4 kuvattiin kahdella diskurssilla, jota olivat 1) osallistuja ja 2) kuuntelija. Viestint\u00e4ammattilaisen asemaa kuvattiin kolmella diskurssilla, jotka olivat 1) ansaittu arvostus 2) aliarvostus sek\u00e4 3) ansaittu ep\u00e4arvostus.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hanna Koskinen (hakakosk) on 2016-06-08 14:33:28.919072. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-06-08T14:33:29Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606082978.pdf: 1262058 bytes, checksum: b76a90e4dac79cc806f9cebbb4c0c912 (MD5)\r\nlicense.html: 4890 bytes, checksum: 751955185758a857464a1b4b7761488f (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-06-08T14:33:29Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606082978.pdf: 1262058 bytes, checksum: b76a90e4dac79cc806f9cebbb4c0c912 (MD5)\r\nlicense.html: 4890 bytes, checksum: 751955185758a857464a1b4b7761488f (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (71 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Communicative constitution of organization", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "johtoryhm\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strateginen viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strateginen viestij\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategia k\u00e4yt\u00e4nt\u00f6n\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4ammattilaisen roolit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestinn\u00e4n strateginen rooli organisaatiossa : n\u00e4kemyksi\u00e4 viestinn\u00e4n strategisesta luonteesta ja siihen vaikuttavista tekij\u00f6ist\u00e4", "language": null, "element": "title", "qualifier": null, "schema": 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