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[{"key": "dc.contributor.advisor", "value": "Lauk, Epp", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rauhala, Teemu", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-06-04T08:42:50Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-06-04T08:42:50Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1542741", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50103", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 yhteis\u00f6palvelu Facebookin k\u00e4ytt\u00e4jien reagointia suomenkielisiin journalistisiin sis\u00e4lt\u00f6ihin. Toisaalta tarkoituksena oli l\u00f6yt\u00e4\u00e4 sis\u00e4ll\u00f6ist\u00e4 ominaisuuksia, jotka ovat yhteydess\u00e4 niiden saamaan huomioon sosiaalisessa mediassa. Tutkimusaihe on t\u00e4rke\u00e4, sill\u00e4 ihmiset p\u00e4\u00e4tyv\u00e4t yh\u00e4 useammin journalististen sis\u00e4lt\u00f6jen \u00e4\u00e4relle sosiaalisen median palveluiden kautta.\r\nTutkimus toteutettiin analysoimalla Ilta-Sanomien ja Helsingin Sanomien Facebook-sivuilta ker\u00e4tty\u00e4 data-aineistoa. Aineistossa oli kaikki medioiden julkaisemat Facebook-p\u00e4ivitykset syyskuulta 2015. Aineiston avulla oli mahdollista tarkastella muun muassa p\u00e4ivitysten ker\u00e4\u00e4mi\u00e4 tykk\u00e4yksi\u00e4, kommentteja ja uudelleenjakoja.\r\nTutkimuksessa oli mukana sek\u00e4 m\u00e4\u00e4r\u00e4llinen ett\u00e4 laadullinen n\u00e4k\u00f6kulma. Koko data-aineistoa tarkasteltiin m\u00e4\u00e4r\u00e4llisill\u00e4 menetelmill\u00e4. Lis\u00e4ksi eniten huomiota Facebookissa saaneille jutuille tehtiin l\u00e4hilukuanalyysi ja uutiskriteerej\u00e4 avaava sis\u00e4ll\u00f6nanalyysi.\r\nTulosten perusteella suomalaiset Facebook-k\u00e4ytt\u00e4j\u00e4t reagoivat keskim\u00e4\u00e4rin eniten medioiden jakamiin mielipidejuttuihin, kotimaan uutisiin sek\u00e4 terveytt\u00e4, hyv\u00e4\u00e4 el\u00e4m\u00e4\u00e4 ja parisuhdetta k\u00e4sitteleviin juttuihin. V\u00e4hiten k\u00e4ytt\u00e4j\u00e4t reagoivat urheilu- ja autojuttuihin. Aikav\u00e4lill\u00e4 16\u201320 julkaistuista jutuista n\u00e4ytt\u00e4\u00e4 tulevan viraaleja useammin kuin muista.\r\nKaikkein eniten huomiota saaneista jutuista l\u00f6ytyi toistuvia ominaisuuksia. Viraaleimmat jutut kertovat usein ajankohtaisista, jo pinnalla olevista aiheista, ja niiss\u00e4 esiintyy paljon r\u00e4v\u00e4k\u00f6it\u00e4 mielipiteit\u00e4. Paljon huomiota saavissa jutuissa hy\u00f6dynnet\u00e4\u00e4n my\u00f6s varsin usein muualta lainattua ja kuratoitua verkkosis\u00e4lt\u00f6\u00e4.\r\nTutkimus antaa viitteit\u00e4 siit\u00e4, ett\u00e4 juttujen mahdollisuutta p\u00e4\u00e4ty\u00e4 viraaleiksi voidaan jossain m\u00e4\u00e4rin ennakoida niiden sis\u00e4lt\u00f6tekij\u00f6iden ja aihepiirien perusteella.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Teemu Rauhala (tejurauh) on 2016-06-04 08:42:50.329932. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-06-04T08:42:50Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606042876.pdf: 1677876 bytes, checksum: 08faafbb9babf8edd2f7b62ce9ddf95c (MD5)\r\nlicense.html: 4887 bytes, checksum: 288c5ed5b87335d9e0b9e8fb5e55a1b2 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-06-04T08:42:50Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606042876.pdf: 1677876 bytes, checksum: 08faafbb9babf8edd2f7b62ce9ddf95c (MD5)\r\nlicense.html: 4887 bytes, checksum: 288c5ed5b87335d9e0b9e8fb5e55a1b2 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (93 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Ilta-Sanomat (sanomalehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Helsingin Sanomat (sanomalehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Somehuomion j\u00e4ljill\u00e4 : k\u00e4ytt\u00e4jien reagointi journalistisiin sis\u00e4lt\u00f6ihin Ilta-Sanomien ja Helsingin Sanomien Facebook-sivuilla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201606042876", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-06-04T08:42:51Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Facebook", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkojournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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