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[{"key": "dc.contributor.author", "value": "Jaatinen, Jere", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-06-02T11:03:00Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-06-02T11:03:00Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50047", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Termin meemi alkuper\u00e4 on Richard Dawkinsin alkuper\u00e4isess\u00e4 teoksessa The Selfish Gene (1976), jossa meemit m\u00e4\u00e4riteltiin kulttuurillisena vastineena geeneille. Yli kolmekymment\u00e4 vuotta my\u00f6hemmin, termi on nyt Internetin takia ajankohtaisempi kuin koskaan. Meemej\u00e4 ja memetiikkaa on hy\u00f6dynnetty my\u00f6s markkinointiin, ja aihepiiri on varsinkin viraalimarkkinoinnin kannalta olennainen, sill\u00e4 meemien tutkiminen ja memetiikan teorioiden hy\u00f6dynt\u00e4minen voi helpottaa viraalimarkkinoinnin ilmi\u00f6iden ymm\u00e4rt\u00e4misess\u00e4. Viraalimarkkinoinnissa tavoiteltava \u2018viraaliefekti\u2019 tarkoittaa viruksen kaltaista levi\u00e4mist\u00e4, mik\u00e4 on selke\u00e4ss\u00e4 yhteydess\u00e4 meemien levi\u00e4miseen. Syit\u00e4 menestyneiden Internet-meemien levi\u00e4miseen pystyy selitt\u00e4m\u00e4\u00e4n tutkimalla meemien ominaisuuksia, Internet-k\u00e4ytt\u00e4jien sis\u00e4ll\u00f6n jakamiseen liittyv\u00e4\u00e4 motivaatiota ja ymp\u00e4rist\u00f6\u00e4, jossa meemi levi\u00e4\u00e4 - eli viraalimarkkinoinnin tapauksessa sosiaalista mediaa. T\u00e4m\u00e4 tutkielma k\u00e4sittelee aihetta n\u00e4iden kolmen elementin kautta, luoden katsauksen oletetusti my\u00f6s viraalimarkkinoinnin ja memetiikan aloihin ja niiden k\u00e4sitteisiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The origin of the term meme derives from Richard Dawkins\u2019 original work The Selfish Gene (1976), where memes were described as cultural counterparts of genes. Over thirty years later the term has be come more relevant than ever, because of the significance of Internet. Memes and memetics have also been applied to marketing, and the topic is especially essential in viral market. Studying of memes and the use of memetic theories can ease the understandi ng of viral marketing phenomenons. \u2018Viral effect\u2019 is a concept that viral marketing strives to achieve, and its meaning derives from the virus -like spread of content, which is significantly connected to the spreading of memes. Reasons for the spreading of successful Internet-memes can be explained by examining the attributes of memes, the motivational factors of Internet-users and the environment in which the meme is spread. In the case of viral marketing, this environment is social media. This thesis reviews the subject of memes and viral marketing with the use of these three elements and concentrates also on the major concepts and theories of memetics and viral marketing.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jere Jaatinen (jepejaat) on 2016-06-02 11:02:59.498254. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-06-02T11:02:59Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201606022823.pdf: 326888 bytes, checksum: ba3005440e720577f3da89b841808ebd (MD5)\nlicense.html: 4825 bytes, checksum: 681d1c7e9fdbcab7cb0bc12a6e1c6796 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-06-02T11:03:00Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201606022823.pdf: 326888 bytes, checksum: ba3005440e720577f3da89b841808ebd (MD5)\nlicense.html: 4825 bytes, checksum: 681d1c7e9fdbcab7cb0bc12a6e1c6796 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "22", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Meemi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "memetiikka", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Internet-meemi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viraalimarkkinointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viraaliefekti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Meemit ja viraalimarkkinointi : viraaliefektin saavuttaminen sosiaalisessa mediassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201606022823", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-06-02T11:03:00Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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