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[{"key": "dc.contributor.advisor", "value": "Turunen, Arja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Jouhki, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rantam\u00e4ki, Outi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-06-01T08:45:35Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-06-01T08:45:35Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1542572", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50025", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tavoitteena on avata meikkaamisen kokemuksellisuutta ja toimijuutta sek\u00e4 meikkaamisen motiiveja ja merkityksi\u00e4 meikkaajien haastattelupuheen kautta. Haastatteluja k\u00e4sittelen diskurssianalyysin keinoin. Meikkaamisen kannalta relevantteja aihepiirej\u00e4 ovat esimerkiksi kosmetiikan historia, kauneusihanteet ja -normit, julkisen olemisen normit, pukeutuminen ja tyyli sek\u00e4 luonnollisuusihanne. N\u00e4it\u00e4 tarkastelen p\u00e4\u00e4asiassa healthismin, eroottisen p\u00e4\u00e4oman ja luonnollisuusideologian viitekehyksiss\u00e4. Lis\u00e4ksi painotan identiteetti\u00e4 ja meikin roolia minuuden kehitt\u00e4misess\u00e4 ja tukemisessa. Tutkielma on aineistol\u00e4ht\u00f6inen ja se keskittyy nyky-yhteiskuntaan.\r\n \r\nAineisto koostuu viidest\u00e4 noin tunnin mittaisesta yksil\u00f6haastattelusta, joita analysoin diskurssianalyysin ja teemoittelun avulla. Teemoittelulla olen jakanut aineistoani luonnollisuuden, heathismin, yksityisen ja julkisen tilan sek\u00e4 toimijuuden aihepiireihin. Luonnollisuus on teema, joka kehyst\u00e4\u00e4 kaikkia aihealueita, sill\u00e4 se on aineistoni perusteella meikkaamisessa yksi selke\u00e4sti vahvimmista diskursseista, joihin muut diskurssit riste\u00e4v\u00e4t. Luonnollisuus on nykyajan kannustettu ihanne ja suurin osa haastateltavistani rakentaa meikkaajaidentiteetti\u00e4\u00e4n luonnollisuusdiskurssiin nojaten. Healthism-diskurssi rakentuu luonnollisuusdiskurssin varaan ja m\u00e4\u00e4ritt\u00e4\u00e4 vahvasti julkista olemista, ja yksi sen t\u00e4rkeimmist\u00e4 sis\u00e4ll\u00f6ist\u00e4 on \u201dsiisteyden\u201d k\u00e4site, mik\u00e4 on meikkaamisessa t\u00e4rke\u00e4 motiivi. Julkinen tila vaatii tietynlaisen norminmukaisen ulkomuodon ja t\u00e4t\u00e4 siisti\u00e4 olemusta rakentamassa mukana on vahvasti meikki. Meikill\u00e4 korostetaan healthism-diskurssin mukaista terveytt\u00e4 viestiv\u00e4\u00e4 ulkomuotoa.\r\n \r\nMeikkaajat tekev\u00e4t aktiivisesti valintoja normiston puitteissa ja n\u00e4in p\u00e4\u00e4tt\u00e4v\u00e4t, mit\u00e4 ulkomuodollaan ja meikill\u00e4\u00e4n viestiv\u00e4t. He ovat my\u00f6s tietoisia meikin viestinn\u00e4llisest\u00e4 puolesta. Valinnoillaan he rakentavat minuuttaan ja ansaitsevat eroottista p\u00e4\u00e4omaa, joka vaikuttaa sosiaaliseen statukseen. Meikkaamisen toimijuus rakentuu n\u00e4iss\u00e4 valinnoissa ja normien tiedostamisessa. He ottavat meikkivalinnoillaan haltuun erilaisia roolipositioita ja mukautuvat sen avulla vaihteleviin sosiaalisiin tilanteisiin. Meikki on haastateltavilleni voimauttavaa, sill\u00e4 he voivat sill\u00e4 vaikuttaa ulkon\u00e4k\u00f6\u00f6ns\u00e4 ja ilmaista itse\u00e4\u00e4n visuaalisella viestinn\u00e4ll\u00e4 sek\u00e4 ansaita sosiaalista ja eroottista p\u00e4\u00e4omaa ja n\u00e4in valtautua.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Outi Rantam\u00e4ki (oumaelra) on 2016-06-01 08:45:35.302411. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-06-01T08:45:35Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606012801.pdf: 627081 bytes, checksum: d26938ee6981a729b6bb6e52d3a53a27 (MD5)\r\nlicense.html: 4869 bytes, checksum: 9a43dbb82f18a15f9ceb699a52699abb (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-06-01T08:45:35Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606012801.pdf: 627081 bytes, checksum: d26938ee6981a729b6bb6e52d3a53a27 (MD5)\r\nlicense.html: 4869 bytes, checksum: 9a43dbb82f18a15f9ceb699a52699abb (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (69 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Meikki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "meikkaaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ulkon\u00e4k\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "healthism", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "eroottinen p\u00e4\u00e4oma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "erotic capital", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "haastattelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "identiteetti", "language": "", "element": "subject", 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