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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Antikainen, Elli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-31T16:48:08Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-31T16:48:08Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1542536", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50016", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena oli selvent\u00e4\u00e4 yhteytt\u00e4 sis\u00e4isen viestinn\u00e4n ja strategian v\u00e4lill\u00e4. Tutkimuksella selvitettiin, millainen on henkil\u00f6st\u00f6n kokemus sis\u00e4isest\u00e4 viestinn\u00e4st\u00e4, millaiset tekij\u00e4t siihen vaikuttavat ja mink\u00e4lainen on henkil\u00f6st\u00f6n kokemus strategiasta ja sen synnyst\u00e4. Lis\u00e4ksi ker\u00e4ttiin tietoa siit\u00e4, mik\u00e4 on sis\u00e4isen viestinn\u00e4n teht\u00e4v\u00e4 strategian toteuttamisessa. \nTutkimuksen teoriapohja muodostuu strategia k\u00e4yt\u00e4nt\u00f6n\u00e4 -ajattelusta, merkityksellist\u00e4misest\u00e4, sis\u00e4isest\u00e4 viestinn\u00e4st\u00e4, dialogisuudesta ja tarinankerrontaan liittyv\u00e4st\u00e4 tutkimuskirjallisuudesta. Tutkimus on tapaustutkimus, jonka avulla pyrittiin kertomaan sis\u00e4isen viestinn\u00e4n teht\u00e4v\u00e4st\u00e4 strategian toteuttamisessa ohjelmistotalo Vincitin kontekstissa. Tutkimus toteutettiin empiirisen\u00e4, laadullisena tutkimuksena ja sen aineisto ker\u00e4ttiin puolistrukturoitujen teemahaastattelujen avulla. Haastateltavina oli seitsem\u00e4n kohdeorganisaation henkil\u00f6st\u00f6n j\u00e4sent\u00e4. Analysointi tehtiin aineistol\u00e4ht\u00f6isesti sis\u00e4ll\u00f6nanalyysin keinoin, mutta samalla my\u00f6s teoriaa k\u00e4ytettiin aineistosta nousevien tulkintojen tukena.\nAnalyysissa nousi esiin, ett\u00e4 kohdeorganisaatiossa viestint\u00e4 on avointa, dialogista sek\u00e4 runsasta ja hallitsematonta. Sis\u00e4iseen viestint\u00e4\u00e4n vaikuttivat viestint\u00e4\u00e4n kannustaminen, henkil\u00f6st\u00f6lle sopivien kanavien valinta ja tarinoiden k\u00e4ytt\u00f6. Strategia sen sijaan on toiminnan kautta syntyv\u00e4\u00e4 ja se suuntaa kohti henkil\u00f6st\u00f6l\u00e4ht\u00f6ist\u00e4 unelmaa. Lis\u00e4ksi strategia on kytketty vahvasti arjen ty\u00f6h\u00f6n. Tulosten perusteella viestinn\u00e4n teht\u00e4v\u00e4n\u00e4 on tukea organisaation kulttuuria, mahdollistaa vaikuttaminen ja osallistaa henkil\u00f6st\u00f6\u00e4 organisaation kehitt\u00e4miseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elli Antikainen (saeltuan) on 2016-05-31 16:48:07.521956. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-31T16:48:08Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201605312791.pdf: 760280 bytes, checksum: 5828b53ed73ab593cd1f72ac1d81c119 (MD5)\nlicense.html: 4823 bytes, checksum: 932529d360ba86ab58a83adfe87408a9 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-31T16:48:08Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201605312791.pdf: 760280 bytes, checksum: 5828b53ed73ab593cd1f72ac1d81c119 (MD5)\nlicense.html: 4823 bytes, checksum: 932529d360ba86ab58a83adfe87408a9 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (100 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "strategia", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategy as practice", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategia k\u00e4yt\u00e4nt\u00f6n\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen viestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "dialogisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinankerronta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tapaustutkimus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sis\u00e4isen viestinn\u00e4n rooli ketter\u00e4n strategian toimeenpanossa", "language": null, "element": "title", "qualifier": null, "schema": 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