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[{"key": "dc.contributor.author", "value": "R\u00e4s\u00e4nen, Anne", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-30T05:23:13Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-30T05:23:13Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1542320", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49972", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Turismi lukeutuu maailmanlaajuisesti merkitt\u00e4viin ja nopeimmin kasvaviin toimialoihin. Matkustaminen\r\nei ole en\u00e4\u00e4 harvojen etuoikeus, vaan siit\u00e4 on tullut l\u00e4nsimaissa itsest\u00e4\u00e4nselvyys ja jopa harrastus.\r\nMatkustusmotiivien ja sit\u00e4 kautta kuluttajak\u00e4ytt\u00e4ytymisen ymm\u00e4rt\u00e4minen on keskeinen osa\r\nmatkailumarkkinointia ja sen suunnittelua. Vaikka matkakertomukset genren\u00e4 miellet\u00e4\u00e4n usein\r\nylti\u00f6positiivisiksi mainosteksteiksi, on journalisteilla valtaa vaikuttaa lukijoihin ja eri matkakohteista\r\nmuodostuviin mielikuviin.\r\nT\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, miten matkustusmotiiveja representoidaan saksankielisiss\u00e4\r\nmatkakertomuksissa. Samalla tarkasteltiin kielellisi\u00e4 keinoja, joiden avulla yritet\u00e4\u00e4n her\u00e4tt\u00e4\u00e4 lukijoiden\r\nkiinnostus Australiaan matkakohteena. Tutkimusaineistoksi valittiin 22 vuosina 2012-2014 ilmestynytt\u00e4\r\nmatkakertomusta, jotka julkaistiin seuraavien sanoma- ja aikakauslehtien verkkosivuilla: Frankfurter\r\nAllgemeine Zeitung, Merian, Die Zeit sek\u00e4 Die Welt. Kaikki tutkimusaineistoksi valikoituneet\r\nmatkakertomukset k\u00e4sitteliv\u00e4t Australiaa.\r\nTutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin kriittist\u00e4 diskurssintutkimusta, sill\u00e4 matkakertomuksista tarkasteltiin\r\nerityisesti kielenk\u00e4yt\u00f6n makrotasoa eli tekstiin liittyvi\u00e4 kulttuurisia ja yhteiskunnallisia merkityksi\u00e4,\r\nkonteksteja sek\u00e4 valtasuhteita. Lis\u00e4ksi tarkasteltiin kielenk\u00e4yt\u00f6n mikrotasoa sanavalintojen sek\u00e4\r\nmatkakertomuksille tyypillisten tyylikeinojen, kuten informatiivisen tekstityypin, tarinankerronnan ja\r\ndramatisoinnin kautta.\r\nAnalyysin ensimm\u00e4isess\u00e4 osassa kartoitettiin koko tutkimusaineistosta usein toistuvia teemoja, jotka\r\nluokiteltiin kolmen p\u00e4\u00e4teeman alle: luonto, Australian alkuper\u00e4isasukkaat eli aboriginaalit sek\u00e4\r\njokap\u00e4iv\u00e4inen kulttuuri. Seuraavaksi analysoitiin tekstiesimerkkien avulla kuusi artikkelia, jotka edustivat\r\nAustralian eri alueita ja joissa painotettiin eri teemoja. Teemojen pohjalta esiin nousi nelj\u00e4 diskurssia:\r\nluontoel\u00e4mys, turvallinen seikkailu, kriittinen matkailija sek\u00e4 autenttisuus. Diskurssien t\u00e4rkeimpien\r\nsis\u00e4lt\u00f6jen kautta muodostui kuva artikkeleissa esiintyvist\u00e4 matkustusmotiiveista. Abraham Maslowin ja\r\nPhilip L. Pearcen motivaatiotutkimuksia mukaillen tutkimusaineiston motivaatiotekij\u00f6it\u00e4 kuvattiin\r\nkaksitasoisen mallin avulla, johon kuuluivat rentoutuminen, turvallisuuden tunne, sosiaaliset kokemukset\r\nsek\u00e4 itsens\u00e4 toteuttaminen ja muista erottuminen.\r\nT\u00e4rkeimp\u00e4n\u00e4 matkustusmotiiveista esiin nousi Australian ainutlaatuisen luonnon merkitys ja siihen\r\nliittyv\u00e4t rauha, rentoutuminen ja el\u00e4mykset. Kertomuksissa korostettiin autenttisia ja yksil\u00f6llisi\u00e4\r\nkokemuksia, kohtaamisia paikallisten ja erityisesti aboriginaalien kanssa sek\u00e4 kontrasteja kiireiseen,\r\nyksitoikkoiseen ja liian turvalliseen arkeen kotona. Matkoilta haettiin sopivissa m\u00e4\u00e4rin eksotiikkaa ja\r\nseikkailua, mutta toisaalta arvostettiin hyvin organisoituja ja ennen kaikkea turvallisia\r\nmatkustuskokemuksia.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anne R\u00e4s\u00e4nen (anmarasa) on 2016-05-30 05:23:12.308214. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-30T05:23:12Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201605302747.pdf: 565341 bytes, checksum: 55344090385683876886d56f1a6ccb3c (MD5)\r\nlicense.html: 4889 bytes, checksum: d125b829cf0b3991c8560cac11f2293a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-30T05:23:13Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201605302747.pdf: 565341 bytes, checksum: 55344090385683876886d56f1a6ccb3c (MD5)\r\nlicense.html: 4889 bytes, checksum: d125b829cf0b3991c8560cac11f2293a (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (96 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "deu", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssintutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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