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[{"key": "dc.contributor.advisor", "value": "Rousi, Rebekah", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Haataja, Katja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-20T12:47:56Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-20T12:47:56Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49866", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n kirjallisuuskatsauksen keinoin k\u00e4ytt\u00e4j\u00e4kokemuksen vaikutuksia asiakkaiden ostop\u00e4\u00e4t\u00f6kseen ja sitouttamiseen verkkokaupassa. Aiheeseen paneudutaan aluksi esittelem\u00e4ll\u00e4 verkkokaupank\u00e4ynnin ja k\u00e4ytt\u00e4j\u00e4kokemuksen kokonaisuudet, jotka lopuksi yhdistet\u00e4\u00e4n k\u00e4sittelem\u00e4ll\u00e4 k\u00e4ytt\u00e4j\u00e4kokemuksen vaikutuksia verkkokaupoissa. Tarkastelun kohteena on B2C-verkkokaupank\u00e4ynti (Business to Consumer). Kaupank\u00e4ynnin yleistyminen verkossa luo jatkuvasti kovempaa kilpailua kauppiaiden v\u00e4lille. T\u00e4st\u00e4 syyst\u00e4 uusien asiakkaiden houkuttelu ja jo olemassa olevien sitouttaminen vaatii verkkokaupalta enemm\u00e4n kuin ainoastaan jokaiselta sivustolta l\u00f6ytyv\u00e4t perustoiminnallisuudet, jotta verkkokaupan on mahdollista erottautua kilpailijoistaan. HCI-tutkijoiden (Human Computer Interaction) huomio onkin viime aikoina keskittynyt entist\u00e4 enemm\u00e4n k\u00e4ytt\u00e4j\u00e4kokemuksen m\u00e4\u00e4rittelemiseen ja tutkimiseen my\u00f6s verkkokauppaymp\u00e4rist\u00f6ss\u00e4. Tutkielmassa k\u00e4ytettyjen l\u00e4hteiden perusteella luottamuksen vahvistaminen, k\u00e4ytt\u00f6liittym\u00e4n tarjoama positiivinen kokemus, mahdollisimman kattavan tiedon tarjoaminen ja monipuolisen vuorovaikutuksen mahdollistaminen ovat keskeisimpi\u00e4 asiakkaiden ostop\u00e4\u00e4t\u00f6kseen positiivisesti vaikuttavia k\u00e4ytt\u00e4j\u00e4kokemuksen tekij\u00f6it\u00e4 verkkokaupassa. Aiempi miellytt\u00e4v\u00e4 kokemus verkkosivustolta, mahdollisimman korkea sosiaalinen l\u00e4sn\u00e4olon aste ja laadukas asiakaspalvelu vaikuttavat kirjallisuuden perusteella taas my\u00f6nteisesti asiakkaiden sivustolle palaamisen todenn\u00e4k\u00f6isyyteen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The goal of this thesis is to examine the influences of user experience on consumers\u2019 behavior and commitment in online store context with a literature review. The topic is covered by first explaining and defining the entities of e-commerce and user experience and finally by combining them whilst examining the effects of user experience in online stores. This thesis is focusing on B2C (Business to Consumer) e-commerce. The constant generalization of e-commerce creates a lot of competition between the retailers. Thus nowadays it is not possible to stand out only with the common functionalities of a website, since customers demand more than that when choosing and committing to an online store. This is why the focus of HCI (Human Computer Interaction) research has begun to shift more and more towards defining and exploring user experience also in online store context. Based on the sources used in this thesis the main user experience factors that can affect positively customers\u2019 buying decision online are strengthening consumers\u2019 trust, providing positive UI (User Interface) experience, providing comprehensive information and offering versatile interaction possibilities on the webpage. The probability of customers returning to the website is mostly influenced favorably by their previous positive experience, high level of social presence and quality customer service provided by the online store.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Katja Haataja (kahehaat) on 2016-05-20 12:47:55.888210. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-20T12:47:56Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201605202640.pdf: 449289 bytes, checksum: 99b22ddd1b39e42f77c0e88ff13b3a3d (MD5)\nlicense.html: 4839 bytes, checksum: 6b412109f616c2872f4889f8619b9c6e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-20T12:47:56Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201605202640.pdf: 449289 bytes, checksum: 99b22ddd1b39e42f77c0e88ff13b3a3d (MD5)\nlicense.html: 4839 bytes, checksum: 6b412109f616c2872f4889f8619b9c6e (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasuskollisuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "B2C", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "HCI", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostok\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkko-kaupank\u00e4ynti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytt\u00e4j\u00e4kokemuksen vaikutukset asiakkaiden ostop\u00e4\u00e4t\u00f6kseen ja sitouttamiseen verkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201605202640", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-05-20T12:47:57Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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