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[{"key": "dc.contributor.advisor", "value": "Salo, Markus", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hjelt, Tuomas", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-20T12:33:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-20T12:33:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1541871", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49865", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokaupoilla on erilaisia keinoja tehostaa liiketoimintaansa, ja ne poikkeavat vanhoista malleista ja mukautuvat koko ajan uusien teknologioiden my\u00f6t\u00e4. T\u00e4m\u00e4n tutkielman tavoitteena on selvitt\u00e4\u00e4, kuinka personointia ja suositteluj\u00e4rjestelmi\u00e4 k\u00e4ytet\u00e4\u00e4n hy\u00f6dyksi elektronissa liiketoiminnassa. Personointiin liit-tyy oleellisesti se, ett\u00e4 eri ihmisille pystyt\u00e4\u00e4n tarjoamaan oikeanlaista sis\u00e4lt\u00f6\u00e4 oikeaan aikaan. T\u00e4t\u00e4 varten asiakkaista pyrit\u00e4\u00e4n ker\u00e4\u00e4m\u00e4\u00e4n mahdollisimman monipuolista tietoa. Ker\u00e4tty\u00e4 tietoa k\u00e4ytt\u00e4v\u00e4t hy\u00f6dyksi suositteluj\u00e4rjestelm\u00e4t, jotka omalta osaltaan hoitavat personointia. T\u00e4m\u00e4n lis\u00e4ksi niiden teht\u00e4v\u00e4n\u00e4 on yll\u00e4 mainittu tiedon ker\u00e4\u00e4minen ja prosessointi, asiakasprofiilien luominen ja erilaisia suodattimia k\u00e4ytt\u00e4m\u00e4ll\u00e4 pyrki\u00e4 esitt\u00e4m\u00e4\u00e4n asiakkaalle t\u00e4t\u00e4 kiinnostavia asioita. Tutkielma pohjautuu aiempaan kirjallisuuteen ja empiiriseen ai-neistoon, ja se on luonteeltaan laadullinen. Empiirisen aineiston ker\u00e4\u00e4minen toteutettiin teemahaastattelulla ja tulosten tavoitteena on luoda kuva ihmisten suhtautumisesta suositteluj\u00e4rjestelmiin ja niiden k\u00e4yt\u00e4nn\u00f6n hy\u00f6dyist\u00e4. Tuloksista k\u00e4y ilmi, ett\u00e4 suositteluj\u00e4rjestelm\u00e4t onnistuvat kohtuullisesti siin\u00e4, ett\u00e4 niiden avulla verkkokaupat saavat lis\u00e4myynti\u00e4. Luottamuksen lis\u00e4\u00e4minen asiakkaan ja verkkokaupan v\u00e4lill\u00e4 oli kuitenkin v\u00e4h\u00e4ist\u00e4, vaikka se on myynnin lis\u00e4ksi yksi keskeisimmist\u00e4 tavoitelluista hy\u00f6dyist\u00e4. Yleinen suhtautuminen on kuitenkin my\u00f6nteinen suositteluj\u00e4rjestelmi\u00e4 kohtaan, vaikka niiden k\u00e4ytt\u00f6aste onkin viel\u00e4 kaukana siit\u00e4, mit\u00e4 niill\u00e4 voisi olla mahdollista saada aikaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "E-commerce sites have different methods of making their business more profitable and in general they are distinct compared to old ways of doing business. In addition, these new ways are constantly improving alongside technology. The main objective of this thesis is to clarify how personalization and recommender systems are being used in boosting e-commerce. The main aspect of personalization is to provide personalized and relevant web content to a particular customer. In order to achieve this, customer data is being collected from everyone and this data is processed by recommender systems and therefore they also handle personalization. Moreover, their function is also to collect the data, create customer profiles accordingly and to display content to individual customers that they might find interesting using different kinds of filtering methods. This study is based on a literary review and an empirical inquiry, making it a qualitative one in design. The empirical data was gathered through theme-structured interviews and the main goal is to create an overview of how people react to recommender systems and whether they manage to bring any positive results to e-commerce sites. The results suggest that recommender systems do a decent job in increasing cross-sell. On the other hand, they didn\u2019t manage to build loyalty between the e-commerce site and the customer as one would have hoped for, even though it is considered to be a great aspect of recommender systems. Still, the general consensus of recommender systems is positive even though their utilization isn\u2019t nearly where it could be at the moment.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tuomas Hjelt (tupehjel) on 2016-05-20 12:33:41.964521. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-20T12:33:42Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201605202639.pdf: 579056 bytes, checksum: af2277ebf3c460525b493d4af61f85d6 (MD5)\nlicense.html: 4825 bytes, checksum: 81e901f71f50fb7436a1b705b7282ea9 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-20T12:33:42Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201605202639.pdf: 579056 bytes, checksum: af2277ebf3c460525b493d4af61f85d6 (MD5)\nlicense.html: 4825 bytes, checksum: 81e901f71f50fb7436a1b705b7282ea9 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (54 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "personointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "r\u00e4\u00e4t\u00e4l\u00f6inti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suositteluj\u00e4rjestelm\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elektroninen liiketoiminta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suodattaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Personointi ja suositteluj\u00e4rjestelm\u00e4t elektronisessa liiketoiminnassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201605202639", "language": null, "element": "identifier", "qualifier": "urn", "schema": 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