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author Jakonen, Nina
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication 3131
author_facet Jakonen, Nina Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication 3131 Jakonen, Nina
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spellingShingle Jakonen, Nina The complex nature of brand relationships : interpersonal or parasocial love? interpersonal love parasocial love brand love brand loyalty brand history brand relationships brändit kuluttajat uskollisuus rakkaus
subject_txtF Yhteisöviestintä
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title The complex nature of brand relationships : interpersonal or parasocial love?
title_full The complex nature of brand relationships : interpersonal or parasocial love?
title_fullStr The complex nature of brand relationships : interpersonal or parasocial love? The complex nature of brand relationships : interpersonal or parasocial love?
title_full_unstemmed The complex nature of brand relationships : interpersonal or parasocial love? The complex nature of brand relationships : interpersonal or parasocial love?
title_short The complex nature of brand relationships
title_sort complex nature of brand relationships interpersonal or parasocial love
title_sub interpersonal or parasocial love?
title_txtP The complex nature of brand relationships : interpersonal or parasocial love?
topic interpersonal love parasocial love brand love brand loyalty brand history brand relationships brändit kuluttajat uskollisuus rakkaus
topic_facet brand history brand love brand loyalty brand relationships brändit interpersonal love kuluttajat parasocial love rakkaus uskollisuus
url https://jyx.jyu.fi/handle/123456789/49830 http://www.urn.fi/URN:NBN:fi:jyu-201605182601
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