The effect of (negative) emotion on pro-environmental behavior an application of the theory of planned behavior

With climate change becoming ever-present as a huge environmental issue for the modern era to address, pro-environmental behavior (PEB) is becoming an increasingly relevant area. There seems to be a divergence between how different actors try and encourage PEB when using emotion as the motivational...

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Bibliographic Details
Main Author: Gibson, Ben
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/49819