The effect of (negative) emotion on pro-environmental behavior an application of the theory of planned behavior

With climate change becoming ever-present as a huge environmental issue for the modern era to address, pro-environmental behavior (PEB) is becoming an increasingly relevant area. There seems to be a divergence between how different actors try and encourage PEB when using emotion as the motivational...

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Main Author: Gibson, Ben
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/49819
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author Gibson, Ben
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Gibson, Ben Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Gibson, Ben Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
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description With climate change becoming ever-present as a huge environmental issue for the modern era to address, pro-environmental behavior (PEB) is becoming an increasingly relevant area. There seems to be a divergence between how different actors try and encourage PEB when using emotion as the motivational tool. Therefore, the current study aimed to explore this effect of (negative) emotion on decision making. The Theory of Planned Behavior (TPB) was used as the theoretical framework, with the primary research aim testing whether emotion affects the theory, and if this is a direct effect on intentions. Within the existing research, environmental values are also found to be potentially linked with the TPB variables, and as such the secondary research aim was based around this, determining if emotion has an indirect effect through values. The analysis found that the TPB holds for the control and sadness group in this setting, even with emotion as a 4th predictor. However, invoked fear adversely impacted intentions and subsequently the theory. Im-plications for this are discussed, with sadness being suggested as a more rational emotion than fear. For the secondary research aim the analysis found no link between values and the TPB, but the effect of emotion on values provided additional contradictory insight to existing value theories. Invoked fear was found to adversely affect biospheric values, leading to a discussion around coping mechanisms. Future areas of research were highlighted, specifically based on individual emotions and values.
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spellingShingle Gibson, Ben The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior Theory of Planned Behavior (TPB) Environmental Values Emotion Pro-environmental Behavior (PEB) Household Energy Efficiency Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 tunteet ympäristöarvot ympäristöasenteet energiatehokkuus
title The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
title_full The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
title_fullStr The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
title_full_unstemmed The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
title_short The effect of (negative) emotion on pro-environmental behavior
title_sort effect of negative emotion on pro environmental behavior an application of the theory of planned behavior
title_sub an application of the theory of planned behavior
title_txtP The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
topic Theory of Planned Behavior (TPB) Environmental Values Emotion Pro-environmental Behavior (PEB) Household Energy Efficiency Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 tunteet ympäristöarvot ympäristöasenteet energiatehokkuus
topic_facet 20425 Corporate Environmental Management Emotion Environmental Values Household Energy Efficiency Pro-environmental Behavior (PEB) Theory of Planned Behavior (TPB) Yritysten ympäristöjohtaminen energiatehokkuus tunteet ympäristöarvot ympäristöasenteet
url https://jyx.jyu.fi/handle/123456789/49819 http://www.urn.fi/URN:NBN:fi:jyu-201605172597
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