A netnographic study of how professionals perceive personal branding in LinkedIn

A netnographic study of how professionals perceive personal branding in LinkedIn

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Bibliographic Details
Main Author: Gratschew, Maarit
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto, Yhteisöviestintä, Organizational Communication, 3131
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
netnografia
brändit
brändäys
LinkedIn
sosiaalinen media
Online Access: https://jyx.jyu.fi/handle/123456789/49770

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